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26653
Introducing Personal Social Responsibility as a key element to upgrade CSR
S. López Davis, L. Marín Rives, S. Ruiz de Maya
Spanish Journal of Marketing - ESIC. 2017;21:146-63
26653
Highlights

  • A new concept, Personal Social Responsibility (PSR), is defined.

  • Consumers’ acts influence their economic, social and environmental spheres of life.

  • Economic, legal, ethical, discretionary and environmental dimensions form PSR.

  • PSR contributes to explain corporate social responsibility consequences.

Open access
26062
Marketing and Corporate Social Responsibility (CSR). Moving between broadening the concept of marketing and social factors as a marketing strategy
J.C. Sanclemente-Téllez
Spanish Journal of Marketing - ESIC. 2017;21 Supl 1:4-25
26062
Highlights

  • The relationship between CSR and Marketing has many perspectives.

  • The current definition of marketing takes into account society as a whole.

  • The link between Marketing and CSR should be strategically used.

  • CSR can improve the company's value delivered to their stakeholders.

Open access
13273
Eight social media challenges for marketing managers
C.F. Hofacker, D. Belanche
Spanish Journal of Marketing - ESIC. 2016;20:73-80
13273
Open access
12421
Determinants of intention to use the mobile banking apps: An extension of the classic TAM model
F. Muñoz-Leiva, S. Climent-Climent, F. Liébana-Cabanillas
Spanish Journal of Marketing - ESIC. 2017;21:25-38
12421
Open access
10226
Consumer's perceptions of website's utilitarian and hedonic attributes and online purchase intentions: A cognitive–affective attitude approach
M.A. Moon, M.J. Khalid, H.M. Awan, S. Attiq, H. Rasool, M. Kiran
Spanish Journal of Marketing - ESIC. 2017;21:73-88
10226
Highlights

  • Modified S-O-R model explained considerable amount of variation in online retailing.

  • Key online shopping website attributes influence cognitive and affective attitude.

  • Cognitive and affective attitudes are significant predictors of consumers online purchase intentions.

  • Cognitive attitude is a stronger predictor of consumers online purchase intentions.

Open access
9671
Corporate social responsibility, customer satisfaction, corporate reputation, and firms’ market value: Evidence from the automobile industry
J. García-Madariaga, F. Rodríguez-Rivera
Spanish Journal of Marketing - ESIC. 2017;21 Supl 1:39-53
9671
Highlights

  • CSR and Market Value (MV) relationship has to be understood in a long term scenario.

  • Certain CSR issues may lead to companies’ better financial performance.

  • Customer Satisfaction mediates the CSR–MV relationship.

  • There is a gap between what companies communicate ant what they really do.

  • Stakeholder relations management seems to be critical for corporate success.

Open access
8594
Effects of Corporate Social Responsibility perception on consumer satisfaction with the brand
J.J. Rivera, E. Bigne, R. Curras-Perez
Spanish Journal of Marketing - ESIC. 2016;20:104-14
8594
Open access
7873
“Once upon a brand”: Storytelling practices by Spanish brands
E. Delgado-Ballester, E. Fernández-Sabiote
Spanish Journal of Marketing - ESIC. 2016;20:115-31
7873
Open access
7843
The influence of symbolic consumption on experience value and the use of virtual social networks
G. Luna-Cortés
Spanish Journal of Marketing - ESIC. 2017;21:39-51
7843
Open access
7795
Blog influence and political activism: An emerging and integrative model
J. Sánchez-Villar, E. Bigné, J. Aldás-Manzano
Spanish Journal of Marketing - ESIC. 2017;21:102-16
7795
Highlights

  • A hybrid model merging marketing, technology and political science is proposed.

  • The results lead to a better comprehension of Internet tools in the political arena.

  • Political blogs provide insights which connect online with offline environments.

  • The findings shed light on new ways of political marketing of great potential.

Open access
7311
Determinants of customer retention in virtual environments. The role of perceived risk in a tourism services context
R. Curras-Perez, C. Ruiz, I. Sanchez-Garcia, S. Sanz
Spanish Journal of Marketing - ESIC. 2017;21:131-45
7311
Highlights

  • Risk moderates the antecedents of online customer retention.

  • Satisfaction and web reputation are drivers of trust and repurchase intention.

  • When perceived risk is higher, the impact of trust on satisfaction is more intense.

Open access
6202
Decision making and erotic stimuli: An evolutionary perspective
M.C. Gracia, R. Huertas-Garcia
Spanish Journal of Marketing - ESIC. 2016;20:30-40
6202
Open access
6142
Trademark dilution and its practical effect on purchase decision
W. Macías, J. Cerviño
Spanish Journal of Marketing - ESIC. 2017;21:1-13
6142
Open access
5806
Consumer attitudes in the election of functional foods
I. Küster-Boluda, I. Vidal-Capilla
Spanish Journal of Marketing - ESIC. 2017;21 Supl 1:65-79
5806
Highlights

  • Attitudes towards functional foods directly influence the consumption willingness.

  • A healthy lifestyle has no effect on the attitudes towards functional foods.

  • Lifestyle influences the willingness to use functional foods in a negative manner.

  • Certain motivators and barriers positively influence the healthy lifestyle.

  • Motivators influence healthy lifestyles more significantly in women than men.

Open access
5732
This anthropomorphised brand is so loveable: The role of self-brand integration
E. Delgado-Ballester, M. Palazón, J. Pelaez-Muñoz
Spanish Journal of Marketing - ESIC. 2017;21:89-101
5732
Highlights

  • Brand anthropomorphism is presented as an individual characteristic that generates brand love.

  • The mechanism through which anthropomorphic thinking generates brand love is identified.

  • Self-brand integration and brand attitude are key variables in the emerging of brand love.

Open access
4915
The firms benefits of mobile CRM from the relationship marketing approach and the TOE model
S. San-Martín, N.H. Jiménez, B. López-Catalán
Spanish Journal of Marketing - ESIC. 2016;20:18-29
4915
Open access
4729
Implementation of Web 2.0 in the snow tourism industry: Analysis of the online presence and e-commerce of ski resorts
E. Cristobal-Fransi, N. Daries-Ramon, E. Mariné-Roig, E. Martin-Fuentes
Spanish Journal of Marketing - ESIC. 2017;21:117-30
4729
Highlights

  • Snow tourism should use Internet both as a promotional and as a marketing tool.

  • Alpine ski resorts are better prepared than Nordic ones about Web 2.0.

  • Adoption of e-commerce by ski and mountain resorts may still be improved.

  • In general, ski resort websites showed a medium level of interactivity.

Open access
4600
The impact of congruence between the CSR activity and the company's core business on consumer response to CSR
J.V. García-Jiménez, S. Ruiz-de-Maya, I. López-López
Spanish Journal of Marketing - ESIC. 2017;21 Supl 1:26-38
4600
Highlights

  • Consumer responses under CSR campaign and company's core business congruence.

  • Skepticism toward CSR plays a moderating role.

  • Communication efforts should convince consumers that the company's motives are honest.

Open access
4587
Building trust in the leader of virtual work teams
M. Guinalíu, P. Jordán
Spanish Journal of Marketing - ESIC. 2016;20:58-70
4587
Open access
4015
Parental influence on the levels of regional ethnocentrism of youth: An exploratory analysis
P. Fernández-Ferrín, B. Bande, M.M. Galán-Ladero
Spanish Journal of Marketing - ESIC. 2017;21:52-62
4015
Open access