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Spanish Journal of Marketing - ESIC
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Most Often Read

2552
Determinants of intention to use the mobile banking apps: An extension of the classic TAM model
F. Muñoz-Leiva, S. Climent-Climent, F. Liébana-Cabanillas
Spanish Journal of Marketing - ESIC 2017;21:25-38
2552
Open access
1277
Effects of Corporate Social Responsibility perception on consumer satisfaction with the brand
J.J. Rivera, E. Bigne, R. Curras-Perez
Spanish Journal of Marketing - ESIC 2016;20:104-14
1277
Open access
1176
“Once upon a brand”: Storytelling practices by Spanish brands
E. Delgado-Ballester, E. Fernández-Sabiote
Spanish Journal of Marketing - ESIC 2016;20:115-31
1176
Open access
1110
Eight social media challenges for marketing managers
C.F. Hofacker, D. Belanche
Spanish Journal of Marketing - ESIC 2016;20:73-80
1110
Open access
1089
Consumer's perceptions of website's utilitarian and hedonic attributes and online purchase intentions: A cognitive–affective attitude approach
M.A. Moon, M.J. Khalid, H.M. Awan, S. Attiq, H. Rasool, M. Kiran
Spanish Journal of Marketing - ESIC 2017;21:73-88
1089

  • Modified S-O-R model explained considerable amount of variation in online retailing.

  • Key online shopping website attributes influence cognitive and affective attitude.

  • Cognitive and affective attitudes are significant predictors of consumers online purchase intentions.

  • Cognitive attitude is a stronger predictor of consumers online purchase intentions.

Open access
1076
This anthropomorphised brand is so loveable: The role of self-brand integration
E. Delgado-Ballester, M. Palazón, J. Pelaez-Muñoz
Spanish Journal of Marketing - ESIC 2017;21:89-101
1076

  • Brand anthropomorphism is presented as an individual characteristic that generates brand love.

  • The mechanism through which anthropomorphic thinking generates brand love is identified.

  • Self-brand integration and brand attitude are key variables in the emerging of brand love.

Open access
1068
Corporate social responsibility, customer satisfaction, corporate reputation, and firms’ market value: Evidence from the automobile industry
J. García-Madariaga, F. Rodríguez-Rivera
Spanish Journal of Marketing - ESIC 2017;21 Supl 1:39-53
1068

  • CSR and Market Value (MV) relationship has to be understood in a long term scenario.

  • Certain CSR issues may lead to companies’ better financial performance.

  • Customer Satisfaction mediates the CSR–MV relationship.

  • There is a gap between what companies communicate ant what they really do.

  • Stakeholder relations management seems to be critical for corporate success.

Open access
857
Introducing Personal Social Responsibility as a key element to upgrade CSR
S. López Davis, L. Marín Rives, S. Ruiz de Maya
Spanish Journal of Marketing - ESIC 2017;21:146-63
857

  • A new concept, Personal Social Responsibility (PSR), is defined.

  • Consumers’ acts influence their economic, social and environmental spheres of life.

  • Economic, legal, ethical, discretionary and environmental dimensions form PSR.

  • PSR contributes to explain corporate social responsibility consequences.

Open access
847
Consumer-to-consumer exchanges: A goal theory approach in the timebanking context
C. Valor, E. Papaoikonomou, C. Martínez-de-Ibarreta
Spanish Journal of Marketing - ESIC 2017;21:14-24
847
Open access
832
The influence of symbolic consumption on experience value and the use of virtual social networks
G. Luna-Cortés
Spanish Journal of Marketing - ESIC 2017;21:39-51
832
Open access
831
Stakeholder orientation in public universities: A conceptual discussion and a scale development
J. Llonch, C. Casablancas-Segura, M.C. Alarcón-del-Amo
Spanish Journal of Marketing - ESIC 2016;20:41-57
831
Open access
781
Determinants of customer retention in virtual environments. The role of perceived risk in a tourism services context
R. Curras-Perez, C. Ruiz, I. Sanchez-Garcia, S. Sanz
Spanish Journal of Marketing - ESIC 2017;21:131-45
781

  • Risk moderates the antecedents of online customer retention.

  • Satisfaction and web reputation are drivers of trust and repurchase intention.

  • When perceived risk is higher, the impact of trust on satisfaction is more intense.

Open access
760
The firms benefits of mobile CRM from the relationship marketing approach and the TOE model
S. San-Martín, N.H. Jiménez, B. López-Catalán
Spanish Journal of Marketing - ESIC 2016;20:18-29
760
Open access
756
Blog influence and political activism: An emerging and integrative model
J. Sánchez-Villar, E. Bigné, J. Aldás-Manzano
Spanish Journal of Marketing - ESIC 2017;21:102-16
756

  • A hybrid model merging marketing, technology and political science is proposed.

  • The results lead to a better comprehension of Internet tools in the political arena.

  • Political blogs provide insights which connect online with offline environments.

  • The findings shed light on new ways of political marketing of great potential.

Open access
729
Implementation of Web 2.0 in the snow tourism industry: Analysis of the online presence and e-commerce of ski resorts
E. Cristobal-Fransi, N. Daries-Ramon, E. Mariné-Roig, E. Martin-Fuentes
Spanish Journal of Marketing - ESIC 2017;21:117-30
729

  • Snow tourism should use Internet both as a promotional and as a marketing tool.

  • Alpine ski resorts are better prepared than Nordic ones about Web 2.0.

  • Adoption of e-commerce by ski and mountain resorts may still be improved.

  • In general, ski resort websites showed a medium level of interactivity.

Open access
702
Trademark dilution and its practical effect on purchase decision
W. Macías, J. Cerviño
Spanish Journal of Marketing - ESIC 2017;21:1-13
702
Open access
665
Salesperson self-regulation of pride: Effects on adaptability, effort, and citizenship behaviors between independent-based and interdependent-based cultures
R.P. Bagozzi, F. Belschak, W. Verbeke, J.C. Gavino
Spanish Journal of Marketing - ESIC 2016;20:1-17
665
Open access
659
Building trust in the leader of virtual work teams
M. Guinalíu, P. Jordán
Spanish Journal of Marketing - ESIC 2016;20:58-70
659
Open access
653
Parental influence on the levels of regional ethnocentrism of youth: An exploratory analysis
P. Fernández-Ferrín, B. Bande, M.M. Galán-Ladero
Spanish Journal of Marketing - ESIC 2017;21:52-62
653
Open access
604
Decision making and erotic stimuli: An evolutionary perspective
M.C. Gracia, R. Huertas-Garcia
Spanish Journal of Marketing - ESIC 2016;20:30-40
604
Open access
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