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Spanish Journal of Marketing - ESIC
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Journal Information

Most Often Read

2771
Determinants of intention to use the mobile banking apps: An extension of the classic TAM model
F. Muñoz-Leiva, S. Climent-Climent, F. Liébana-Cabanillas
Spanish Journal of Marketing - ESIC 2017;21:25-38
2771
Open access
1365
Effects of Corporate Social Responsibility perception on consumer satisfaction with the brand
J.J. Rivera, E. Bigne, R. Curras-Perez
Spanish Journal of Marketing - ESIC 2016;20:104-14
1365
Open access
1356
“Once upon a brand”: Storytelling practices by Spanish brands
E. Delgado-Ballester, E. Fernández-Sabiote
Spanish Journal of Marketing - ESIC 2016;20:115-31
1356
Open access
1315
This anthropomorphised brand is so loveable: The role of self-brand integration
E. Delgado-Ballester, M. Palazón, J. Pelaez-Muñoz
Spanish Journal of Marketing - ESIC 2017;21:89-101
1315

  • Brand anthropomorphism is presented as an individual characteristic that generates brand love.

  • The mechanism through which anthropomorphic thinking generates brand love is identified.

  • Self-brand integration and brand attitude are key variables in the emerging of brand love.

Open access
1264
Corporate social responsibility, customer satisfaction, corporate reputation, and firms’ market value: Evidence from the automobile industry
J. García-Madariaga, F. Rodríguez-Rivera
Spanish Journal of Marketing - ESIC 2017;21 Supl 1:39-53
1264

  • CSR and Market Value (MV) relationship has to be understood in a long term scenario.

  • Certain CSR issues may lead to companies’ better financial performance.

  • Customer Satisfaction mediates the CSR–MV relationship.

  • There is a gap between what companies communicate ant what they really do.

  • Stakeholder relations management seems to be critical for corporate success.

Open access
1258
Consumer's perceptions of website's utilitarian and hedonic attributes and online purchase intentions: A cognitive–affective attitude approach
M.A. Moon, M.J. Khalid, H.M. Awan, S. Attiq, H. Rasool, M. Kiran
Spanish Journal of Marketing - ESIC 2017;21:73-88
1258

  • Modified S-O-R model explained considerable amount of variation in online retailing.

  • Key online shopping website attributes influence cognitive and affective attitude.

  • Cognitive and affective attitudes are significant predictors of consumers online purchase intentions.

  • Cognitive attitude is a stronger predictor of consumers online purchase intentions.

Open access
1183
Eight social media challenges for marketing managers
C.F. Hofacker, D. Belanche
Spanish Journal of Marketing - ESIC 2016;20:73-80
1183
Open access
953
Introducing Personal Social Responsibility as a key element to upgrade CSR
S. López Davis, L. Marín Rives, S. Ruiz de Maya
Spanish Journal of Marketing - ESIC 2017;21:146-63
953

  • A new concept, Personal Social Responsibility (PSR), is defined.

  • Consumers’ acts influence their economic, social and environmental spheres of life.

  • Economic, legal, ethical, discretionary and environmental dimensions form PSR.

  • PSR contributes to explain corporate social responsibility consequences.

Open access
941
Blog influence and political activism: An emerging and integrative model
J. Sánchez-Villar, E. Bigné, J. Aldás-Manzano
Spanish Journal of Marketing - ESIC 2017;21:102-16
941

  • A hybrid model merging marketing, technology and political science is proposed.

  • The results lead to a better comprehension of Internet tools in the political arena.

  • Political blogs provide insights which connect online with offline environments.

  • The findings shed light on new ways of political marketing of great potential.

Open access
885
Consumer-to-consumer exchanges: A goal theory approach in the timebanking context
C. Valor, E. Papaoikonomou, C. Martínez-de-Ibarreta
Spanish Journal of Marketing - ESIC 2017;21:14-24
885
Open access
883
Stakeholder orientation in public universities: A conceptual discussion and a scale development
J. Llonch, C. Casablancas-Segura, M.C. Alarcón-del-Amo
Spanish Journal of Marketing - ESIC 2016;20:41-57
883
Open access
882
The influence of symbolic consumption on experience value and the use of virtual social networks
G. Luna-Cortés
Spanish Journal of Marketing - ESIC 2017;21:39-51
882
Open access
881
Determinants of customer retention in virtual environments. The role of perceived risk in a tourism services context
R. Curras-Perez, C. Ruiz, I. Sanchez-Garcia, S. Sanz
Spanish Journal of Marketing - ESIC 2017;21:131-45
881

  • Risk moderates the antecedents of online customer retention.

  • Satisfaction and web reputation are drivers of trust and repurchase intention.

  • When perceived risk is higher, the impact of trust on satisfaction is more intense.

Open access
830
Implementation of Web 2.0 in the snow tourism industry: Analysis of the online presence and e-commerce of ski resorts
E. Cristobal-Fransi, N. Daries-Ramon, E. Mariné-Roig, E. Martin-Fuentes
Spanish Journal of Marketing - ESIC 2017;21:117-30
830

  • Snow tourism should use Internet both as a promotional and as a marketing tool.

  • Alpine ski resorts are better prepared than Nordic ones about Web 2.0.

  • Adoption of e-commerce by ski and mountain resorts may still be improved.

  • In general, ski resort websites showed a medium level of interactivity.

Open access
822
The firms benefits of mobile CRM from the relationship marketing approach and the TOE model
S. San-Martín, N.H. Jiménez, B. López-Catalán
Spanish Journal of Marketing - ESIC 2016;20:18-29
822
Open access
750
Trademark dilution and its practical effect on purchase decision
W. Macías, J. Cerviño
Spanish Journal of Marketing - ESIC 2017;21:1-13
750
Open access
732
Salesperson self-regulation of pride: Effects on adaptability, effort, and citizenship behaviors between independent-based and interdependent-based cultures
R.P. Bagozzi, F. Belschak, W. Verbeke, J.C. Gavino
Spanish Journal of Marketing - ESIC 2016;20:1-17
732
Open access
697
Building trust in the leader of virtual work teams
M. Guinalíu, P. Jordán
Spanish Journal of Marketing - ESIC 2016;20:58-70
697
Open access
680
Parental influence on the levels of regional ethnocentrism of youth: An exploratory analysis
P. Fernández-Ferrín, B. Bande, M.M. Galán-Ladero
Spanish Journal of Marketing - ESIC 2017;21:52-62
680
Open access
633
Decision making and erotic stimuli: An evolutionary perspective
M.C. Gracia, R. Huertas-Garcia
Spanish Journal of Marketing - ESIC 2016;20:30-40
633
Open access
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