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ISSN: 2444-9695
e-ISSN: 2444-9709

Spanish Journal of Marketing - ESIC

Formerly Revista Española de Investigación de Marketing ESIC www.elsevier.es/reimke
The Spanish Journal of Marketing-ESIC (SJME) is a biannual double-blind peer reviewed journal with an international vocation and welcomes manuscripts of authors all over the world.
SJME is especially interested on submissions that include unique and novel contributions on the frontier of knowledge, focused on emerging areas relevant to academic research in marketing or even opening new research niches.
SJME also welcomes a wide array of original contributions (quantitative or qualitative empirical analysis, critical literature reviews, meta-analysis, theoretical papers, agenda for future research, etc.), as well as research that cross the frontiers between marketing and other related areas.
New methodologies and techniques are particularly appreciated. Submitted manuscripts can be focused on Spanish, Latin-American, and other relevant markets.
The Spanish Journal of Marketing-ESIC, formerly named Revista Española de Investigación de Marketing ESIC, has been published periodically since 1996 with the support of AEMARK (Spanish Association of Academic and Professional Marketing) and ESIC Business & Marketing School. The journal is published by Elsevier since 2014 and it is published fully in English since 2016.
Contents of previous issue | Contents of following issue

Vol. 21. Num. 1. February 2017

Artículos

Trademark dilution and its practical effect on purchase decision

Dilución de marcas registradas y su efecto práctico sobre la decisión de compra

W. Macías, J. Cerviño
Spanish Journal of Marketing - ESIC 2017;21:1-13

Consumer-to-consumer exchanges: A goal theory approach in the timebanking context

Intercambios entre consumidores: la aplicación de la teoría de metas en el contexto de bancos de tiempo

C. Valor, E. Papaoikonomou, C. Martínez-de-Ibarreta
Spanish Journal of Marketing - ESIC 2017;21:14-24

Determinants of intention to use the mobile banking apps: An extension of the classic TAM model

Determinantes de la intención de uso de las aplicaciones de banca para móviles: una extensión del modelo TAM clásico

F. Muñoz-Leiva, S. Climent-Climent, F. Liébana-Cabanillas
Spanish Journal of Marketing - ESIC 2017;21:25-38

The influence of symbolic consumption on experience value and the use of virtual social networks

Influencia del consumo simbólico en el valor de la experiencia y el uso de las redes sociales virtuales

G. Luna-Cortés
Spanish Journal of Marketing - ESIC 2017;21:39-51

Parental influence on the levels of regional ethnocentrism of youth: An exploratory analysis

La influencia parental en los niveles de etnocentrismo regional de los jóvenes: un análisis exploratorio

P. Fernández-Ferrín, B. Bande, M.M. Galán-Ladero
Spanish Journal of Marketing - ESIC 2017;21:52-62

Influence of radio spokesperson gender and vocal pitch on advertising effectiveness: The role of listener gender

Influencia del género y el tono de voz del portavoz radiofónico en la eficacia publicitaria: papel del género del oyente

J.D. Martín-Santana, E. Reinares-Lara, P. Reinares-Lara
Spanish Journal of Marketing - ESIC 2017;21:63-71