ISSN: 2340-9436

BRQ Business Research Quarterly is the official journal of ACEDE (Spanish Academy of Management). Born in 1998 as Cuadernos de Economía y Dirección de la Empresa (CEDE), it soon became the leading management publication in Spanish thanks to its strong academic reputation. The journal was indexed in the SCCI in 2008, and it is published in English under the new title (BRQ) since 2014. From its very beginnings, BRQ provides widespread coverage of high quality research in a broad range of topics such as human resource management, organization theory, strategic management, corporate governance, managerial economics, marketing, finance, accounting and operations management. It is therefore a multidisciplinary journal inspired by diversity and open to methodological plurality. Our main concern is that articles have strong theoretical foundations, meet the highest analytical standards, and provide new insights that contribute to the better understanding of managerial phenomena. Publication History: Formerly known as Cuadernos de Economía y Dirección de Empresa

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Strong ties versus weak ties in word-of-mouth marketing

Hai-hua Hua, Le Wangb,

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wangle@xjtu.edu.cn

Corresponding authors.

, Lining Jiangc,

Corresponding author

jln_njupt@163.com

Corresponding authors.

, Wei Yanga

a School of Management, Xi’an University of Architecture and Technology, Xi’an City, Shaanxi Province 710055, China

b School of Economics and Finance, Xi’an Jiaotong University, Xi’an City, Shaanxi Province 710061, China

c School of Management, Nanjing University of Posts and Telecommunications, Nanjing City, Jiangsu Province 210003, China

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ISSN: 23409436
Original language: English

DOI:10.1016/j.brq.2018.10.004

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Year/Month	Html	Pdf	Total

2024 May	91	4	95
2024 April	223	10	233
2024 March	227	8	235
2024 February	198	10	208
2024 January	204	9	213
2023 December	158	15	173
2023 November	178	19	197
2023 October	185	14	199
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2023 June	151	14	165
2023 May	138	15	153
2023 April	156	10	166
2023 March	165	11	176
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2022 December	126	11	137
2022 November	111	18	129
2022 October	99	15	114
2022 September	113	40	153
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2022 April	44	14	58
2022 March	45	18	63
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2021 December	45	10	55
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2021 July	51	20	71
2021 June	43	20	63
2021 May	20	10	30
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2020 December	18	9	27
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2020 February	11	16	27
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2019 May	46	18	64
2019 April	25	15	40
2019 March	1	6	7
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2019 January	2	1	3

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