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Most often read

12746
Eight social media challenges for marketing managers
C.F. Hofacker, D. Belanche
Spanish Journal of Marketing - ESIC. 2016;20:73-80
12746
Open access
8142
Effects of Corporate Social Responsibility perception on consumer satisfaction with the brand
J.J. Rivera, E. Bigne, R. Curras-Perez
Spanish Journal of Marketing - ESIC. 2016;20:104-14
8142
Open access
7496
“Once upon a brand”: Storytelling practices by Spanish brands
E. Delgado-Ballester, E. Fernández-Sabiote
Spanish Journal of Marketing - ESIC. 2016;20:115-31
7496
Open access
5708
Decision making and erotic stimuli: An evolutionary perspective
M.C. Gracia, R. Huertas-Garcia
Spanish Journal of Marketing - ESIC. 2016;20:30-40
5708
Open access
4607
The firms benefits of mobile CRM from the relationship marketing approach and the TOE model
S. San-Martín, N.H. Jiménez, B. López-Catalán
Spanish Journal of Marketing - ESIC. 2016;20:18-29
4607
Open access
4388
Building trust in the leader of virtual work teams
M. Guinalíu, P. Jordán
Spanish Journal of Marketing - ESIC. 2016;20:58-70
4388
Open access
3641
Social media adoption by exporters: The export-dependence moderating role
M.C. Alarcón-del-Amo, A. Rialp, J. Rialp
Spanish Journal of Marketing - ESIC. 2016;20:81-92
3641
Open access
3369
Stakeholder orientation in public universities: A conceptual discussion and a scale development
J. Llonch, C. Casablancas-Segura, M.C. Alarcón-del-Amo
Spanish Journal of Marketing - ESIC. 2016;20:41-57
3369
Open access
3161
Salesperson self-regulation of pride: Effects on adaptability, effort, and citizenship behaviors between independent-based and interdependent-based cultures
R.P. Bagozzi, F. Belschak, W. Verbeke, J.C. Gavino
Spanish Journal of Marketing - ESIC. 2016;20:1-17
3161
Open access
2684
Evaluation, signalling and willingness to pay for traceability. A cross-national comparison
D. Calvo Dopico, R. Mendes, H.A. Silva, V. Verrez-Bagnis, R. Pérez-Martín, C.G. Sotelo
Spanish Journal of Marketing - ESIC. 2016;20:93-103
2684
Open access
1611
Letter from the Editor
C. Flavian
Spanish Journal of Marketing - ESIC. 2016;20:71-2
1611
Open access