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Spanish Journal of Marketing - ESIC Most often read
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Most often read

17106
Eight social media challenges for marketing managers
C.F. Hofacker, D. Belanche
Spanish Journal of Marketing - ESIC. 2016;20:73-80
17106
Open access
11737
Effects of Corporate Social Responsibility perception on consumer satisfaction with the brand
J.J. Rivera, E. Bigne, R. Curras-Perez
Spanish Journal of Marketing - ESIC. 2016;20:104-14
11737
Open access
9715
“Once upon a brand”: Storytelling practices by Spanish brands
E. Delgado-Ballester, E. Fernández-Sabiote
Spanish Journal of Marketing - ESIC. 2016;20:115-31
9715
Open access
8383
Decision making and erotic stimuli: An evolutionary perspective
M.C. Gracia, R. Huertas-Garcia
Spanish Journal of Marketing - ESIC. 2016;20:30-40
8383
Open access
7359
The firms benefits of mobile CRM from the relationship marketing approach and the TOE model
S. San-Martín, N.H. Jiménez, B. López-Catalán
Spanish Journal of Marketing - ESIC. 2016;20:18-29
7359
Open access
5920
Building trust in the leader of virtual work teams
M. Guinalíu, P. Jordán
Spanish Journal of Marketing - ESIC. 2016;20:58-70
5920
Open access
4781
Stakeholder orientation in public universities: A conceptual discussion and a scale development
J. Llonch, C. Casablancas-Segura, M.C. Alarcón-del-Amo
Spanish Journal of Marketing - ESIC. 2016;20:41-57
4781
Open access
4717
Social media adoption by exporters: The export-dependence moderating role
M.C. Alarcón-del-Amo, A. Rialp, J. Rialp
Spanish Journal of Marketing - ESIC. 2016;20:81-92
4717
Open access
4096
Salesperson self-regulation of pride: Effects on adaptability, effort, and citizenship behaviors between independent-based and interdependent-based cultures
R.P. Bagozzi, F. Belschak, W. Verbeke, J.C. Gavino
Spanish Journal of Marketing - ESIC. 2016;20:1-17
4096
Open access
3889
Evaluation, signalling and willingness to pay for traceability. A cross-national comparison
D. Calvo Dopico, R. Mendes, H.A. Silva, V. Verrez-Bagnis, R. Pérez-Martín, C.G. Sotelo
Spanish Journal of Marketing - ESIC. 2016;20:93-103
3889
Open access
2221
Letter from the Editor
C. Flavian
Spanish Journal of Marketing - ESIC. 2016;20:71-2
2221
Open access
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