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Spanish Journal of Marketing - ESIC Most often read
Journal Information

Most often read

35386
Introducing Personal Social Responsibility as a key element to upgrade CSR
S. López Davis, L. Marín Rives, S. Ruiz de Maya
Spanish Journal of Marketing - ESIC. 2017;21:146-63
35386
Highlights

  • A new concept, Personal Social Responsibility (PSR), is defined.

  • Consumers’ acts influence their economic, social and environmental spheres of life.

  • Economic, legal, ethical, discretionary and environmental dimensions form PSR.

  • PSR contributes to explain corporate social responsibility consequences.

Open access
34547
Marketing and Corporate Social Responsibility (CSR). Moving between broadening the concept of marketing and social factors as a marketing strategy
J.C. Sanclemente-Téllez
Spanish Journal of Marketing - ESIC. 2017;21 Supl 1:4-25
34547
Highlights

  • The relationship between CSR and Marketing has many perspectives.

  • The current definition of marketing takes into account society as a whole.

  • The link between Marketing and CSR should be strategically used.

  • CSR can improve the company's value delivered to their stakeholders.

Open access
17070
Eight social media challenges for marketing managers
C.F. Hofacker, D. Belanche
Spanish Journal of Marketing - ESIC. 2016;20:73-80
17070
Open access
15048
Determinants of intention to use the mobile banking apps: An extension of the classic TAM model
F. Muñoz-Leiva, S. Climent-Climent, F. Liébana-Cabanillas
Spanish Journal of Marketing - ESIC. 2017;21:25-38
15048
Open access
13888
The influence of symbolic consumption on experience value and the use of virtual social networks
G. Luna-Cortés
Spanish Journal of Marketing - ESIC. 2017;21:39-51
13888
Open access
13397
Corporate social responsibility, customer satisfaction, corporate reputation, and firms’ market value: Evidence from the automobile industry
J. García-Madariaga, F. Rodríguez-Rivera
Spanish Journal of Marketing - ESIC. 2017;21 Supl 1:39-53
13397
Highlights

  • CSR and Market Value (MV) relationship has to be understood in a long term scenario.

  • Certain CSR issues may lead to companies’ better financial performance.

  • Customer Satisfaction mediates the CSR–MV relationship.

  • There is a gap between what companies communicate ant what they really do.

  • Stakeholder relations management seems to be critical for corporate success.

Open access
12501
Consumer's perceptions of website's utilitarian and hedonic attributes and online purchase intentions: A cognitive–affective attitude approach
M.A. Moon, M.J. Khalid, H.M. Awan, S. Attiq, H. Rasool, M. Kiran
Spanish Journal of Marketing - ESIC. 2017;21:73-88
12501
Highlights

  • Modified S-O-R model explained considerable amount of variation in online retailing.

  • Key online shopping website attributes influence cognitive and affective attitude.

  • Cognitive and affective attitudes are significant predictors of consumers online purchase intentions.

  • Cognitive attitude is a stronger predictor of consumers online purchase intentions.

Open access
11713
Effects of Corporate Social Responsibility perception on consumer satisfaction with the brand
J.J. Rivera, E. Bigne, R. Curras-Perez
Spanish Journal of Marketing - ESIC. 2016;20:104-14
11713
Open access
9909
Determinants of customer retention in virtual environments. The role of perceived risk in a tourism services context
R. Curras-Perez, C. Ruiz, I. Sanchez-Garcia, S. Sanz
Spanish Journal of Marketing - ESIC. 2017;21:131-45
9909
Highlights

  • Risk moderates the antecedents of online customer retention.

  • Satisfaction and web reputation are drivers of trust and repurchase intention.

  • When perceived risk is higher, the impact of trust on satisfaction is more intense.

Open access
9782
Blog influence and political activism: An emerging and integrative model
J. Sánchez-Villar, E. Bigné, J. Aldás-Manzano
Spanish Journal of Marketing - ESIC. 2017;21:102-16
9782
Highlights

  • A hybrid model merging marketing, technology and political science is proposed.

  • The results lead to a better comprehension of Internet tools in the political arena.

  • Political blogs provide insights which connect online with offline environments.

  • The findings shed light on new ways of political marketing of great potential.

Open access
9694
“Once upon a brand”: Storytelling practices by Spanish brands
E. Delgado-Ballester, E. Fernández-Sabiote
Spanish Journal of Marketing - ESIC. 2016;20:115-31
9694
Open access
9159
Consumer attitudes in the election of functional foods
I. Küster-Boluda, I. Vidal-Capilla
Spanish Journal of Marketing - ESIC. 2017;21 Supl 1:65-79
9159
Highlights

  • Attitudes towards functional foods directly influence the consumption willingness.

  • A healthy lifestyle has no effect on the attitudes towards functional foods.

  • Lifestyle influences the willingness to use functional foods in a negative manner.

  • Certain motivators and barriers positively influence the healthy lifestyle.

  • Motivators influence healthy lifestyles more significantly in women than men.

Open access
8361
Decision making and erotic stimuli: An evolutionary perspective
M.C. Gracia, R. Huertas-Garcia
Spanish Journal of Marketing - ESIC. 2016;20:30-40
8361
Open access
8250
Trademark dilution and its practical effect on purchase decision
W. Macías, J. Cerviño
Spanish Journal of Marketing - ESIC. 2017;21:1-13
8250
Open access
7633
This anthropomorphised brand is so loveable: The role of self-brand integration
E. Delgado-Ballester, M. Palazón, J. Pelaez-Muñoz
Spanish Journal of Marketing - ESIC. 2017;21:89-101
7633
Highlights

  • Brand anthropomorphism is presented as an individual characteristic that generates brand love.

  • The mechanism through which anthropomorphic thinking generates brand love is identified.

  • Self-brand integration and brand attitude are key variables in the emerging of brand love.

Open access
7335
The firms benefits of mobile CRM from the relationship marketing approach and the TOE model
S. San-Martín, N.H. Jiménez, B. López-Catalán
Spanish Journal of Marketing - ESIC. 2016;20:18-29
7335
Open access
6812
Implementation of Web 2.0 in the snow tourism industry: Analysis of the online presence and e-commerce of ski resorts
E. Cristobal-Fransi, N. Daries-Ramon, E. Mariné-Roig, E. Martin-Fuentes
Spanish Journal of Marketing - ESIC. 2017;21:117-30
6812
Highlights

  • Snow tourism should use Internet both as a promotional and as a marketing tool.

  • Alpine ski resorts are better prepared than Nordic ones about Web 2.0.

  • Adoption of e-commerce by ski and mountain resorts may still be improved.

  • In general, ski resort websites showed a medium level of interactivity.

Open access
6464
The impact of congruence between the CSR activity and the company's core business on consumer response to CSR
J.V. García-Jiménez, S. Ruiz-de-Maya, I. López-López
Spanish Journal of Marketing - ESIC. 2017;21 Supl 1:26-38
6464
Highlights

  • Consumer responses under CSR campaign and company's core business congruence.

  • Skepticism toward CSR plays a moderating role.

  • Communication efforts should convince consumers that the company's motives are honest.

Open access
5896
Building trust in the leader of virtual work teams
M. Guinalíu, P. Jordán
Spanish Journal of Marketing - ESIC. 2016;20:58-70
5896
Open access
5416
Influence of radio spokesperson gender and vocal pitch on advertising effectiveness: The role of listener gender
J.D. Martín-Santana, E. Reinares-Lara, P. Reinares-Lara
Spanish Journal of Marketing - ESIC. 2017;21:63-71
5416
Open access
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