Regístrese
Buscar en
Spanish Journal of Marketing - ESIC
Toda la web
Inicio Spanish Journal of Marketing - ESIC Most Often Read Most Often Read
Journal Information

Most Often Read

5102
Determinants of intention to use the mobile banking apps: An extension of the classic TAM model
F. Muñoz-Leiva, S. Climent-Climent, F. Liébana-Cabanillas
Spanish Journal of Marketing - ESIC. 2017;21:25-38
5102
Open access
3066
“Once upon a brand”: Storytelling practices by Spanish brands
E. Delgado-Ballester, E. Fernández-Sabiote
Spanish Journal of Marketing - ESIC. 2016;20:115-31
3066
Open access
2929
Effects of Corporate Social Responsibility perception on consumer satisfaction with the brand
J.J. Rivera, E. Bigne, R. Curras-Perez
Spanish Journal of Marketing - ESIC. 2016;20:104-14
2929
Open access
2909
Introducing Personal Social Responsibility as a key element to upgrade CSR
S. López Davis, L. Marín Rives, S. Ruiz de Maya
Spanish Journal of Marketing - ESIC. 2017;21:146-63
2909

  • A new concept, Personal Social Responsibility (PSR), is defined.

  • Consumers’ acts influence their economic, social and environmental spheres of life.

  • Economic, legal, ethical, discretionary and environmental dimensions form PSR.

  • PSR contributes to explain corporate social responsibility consequences.

Open access
2902
Consumer's perceptions of website's utilitarian and hedonic attributes and online purchase intentions: A cognitive–affective attitude approach
M.A. Moon, M.J. Khalid, H.M. Awan, S. Attiq, H. Rasool, M. Kiran
Spanish Journal of Marketing - ESIC. 2017;21:73-88
2902

  • Modified S-O-R model explained considerable amount of variation in online retailing.

  • Key online shopping website attributes influence cognitive and affective attitude.

  • Cognitive and affective attitudes are significant predictors of consumers online purchase intentions.

  • Cognitive attitude is a stronger predictor of consumers online purchase intentions.

Open access
2600
Eight social media challenges for marketing managers
C.F. Hofacker, D. Belanche
Spanish Journal of Marketing - ESIC. 2016;20:73-80
2600
Open access
2473
This anthropomorphised brand is so loveable: The role of self-brand integration
E. Delgado-Ballester, M. Palazón, J. Pelaez-Muñoz
Spanish Journal of Marketing - ESIC. 2017;21:89-101
2473

  • Brand anthropomorphism is presented as an individual characteristic that generates brand love.

  • The mechanism through which anthropomorphic thinking generates brand love is identified.

  • Self-brand integration and brand attitude are key variables in the emerging of brand love.

Open access
2384
Corporate social responsibility, customer satisfaction, corporate reputation, and firms’ market value: Evidence from the automobile industry
J. García-Madariaga, F. Rodríguez-Rivera
Spanish Journal of Marketing - ESIC. 2017;21 Supl 1:39-53
2384

  • CSR and Market Value (MV) relationship has to be understood in a long term scenario.

  • Certain CSR issues may lead to companies’ better financial performance.

  • Customer Satisfaction mediates the CSR–MV relationship.

  • There is a gap between what companies communicate ant what they really do.

  • Stakeholder relations management seems to be critical for corporate success.

Open access
2228
Determinants of customer retention in virtual environments. The role of perceived risk in a tourism services context
R. Curras-Perez, C. Ruiz, I. Sanchez-Garcia, S. Sanz
Spanish Journal of Marketing - ESIC. 2017;21:131-45
2228

  • Risk moderates the antecedents of online customer retention.

  • Satisfaction and web reputation are drivers of trust and repurchase intention.

  • When perceived risk is higher, the impact of trust on satisfaction is more intense.

Open access
1978
Blog influence and political activism: An emerging and integrative model
J. Sánchez-Villar, E. Bigné, J. Aldás-Manzano
Spanish Journal of Marketing - ESIC. 2017;21:102-16
1978

  • A hybrid model merging marketing, technology and political science is proposed.

  • The results lead to a better comprehension of Internet tools in the political arena.

  • Political blogs provide insights which connect online with offline environments.

  • The findings shed light on new ways of political marketing of great potential.

Open access
1940
Marketing and Corporate Social Responsibility (CSR). Moving between broadening the concept of marketing and social factors as a marketing strategy
J.C. Sanclemente-Téllez
Spanish Journal of Marketing - ESIC. 2017;21 Supl 1:4-25
1940

  • The relationship between CSR and Marketing has many perspectives.

  • The current definition of marketing takes into account society as a whole.

  • The link between Marketing and CSR should be strategically used.

  • CSR can improve the company's value delivered to their stakeholders.

Open access
1932
The influence of symbolic consumption on experience value and the use of virtual social networks
G. Luna-Cortés
Spanish Journal of Marketing - ESIC. 2017;21:39-51
1932
Open access
1510
Implementation of Web 2.0 in the snow tourism industry: Analysis of the online presence and e-commerce of ski resorts
E. Cristobal-Fransi, N. Daries-Ramon, E. Mariné-Roig, E. Martin-Fuentes
Spanish Journal of Marketing - ESIC. 2017;21:117-30
1510

  • Snow tourism should use Internet both as a promotional and as a marketing tool.

  • Alpine ski resorts are better prepared than Nordic ones about Web 2.0.

  • Adoption of e-commerce by ski and mountain resorts may still be improved.

  • In general, ski resort websites showed a medium level of interactivity.

Open access
1466
The firms benefits of mobile CRM from the relationship marketing approach and the TOE model
S. San-Martín, N.H. Jiménez, B. López-Catalán
Spanish Journal of Marketing - ESIC. 2016;20:18-29
1466
Open access
1464
Stakeholder orientation in public universities: A conceptual discussion and a scale development
J. Llonch, C. Casablancas-Segura, M.C. Alarcón-del-Amo
Spanish Journal of Marketing - ESIC. 2016;20:41-57
1464
Open access
1449
Trademark dilution and its practical effect on purchase decision
W. Macías, J. Cerviño
Spanish Journal of Marketing - ESIC. 2017;21:1-13
1449
Open access
1427
Consumer attitudes in the election of functional foods
I. Küster-Boluda, I. Vidal-Capilla
Spanish Journal of Marketing - ESIC. 2017;21 Supl 1:65-79
1427

  • Attitudes towards functional foods directly influence the consumption willingness.

  • A healthy lifestyle has no effect on the attitudes towards functional foods.

  • Lifestyle influences the willingness to use functional foods in a negative manner.

  • Certain motivators and barriers positively influence the healthy lifestyle.

  • Motivators influence healthy lifestyles more significantly in women than men.

Open access
1371
Marketing and corporate social responsibility and agenda for future research
L. Marín, A. Lindgreen
Spanish Journal of Marketing - ESIC. 2017;21 Supl 1:1-3
1371

  • Marketing literature confirms that stakeholders will reward responsible companies.

  • CSR and Marketing ultimately represents a dialogue with stakeholders.

  • Future research mixing marketing and CSR would improve our knowledge about CSR.

Open access
1353
Building trust in the leader of virtual work teams
M. Guinalíu, P. Jordán
Spanish Journal of Marketing - ESIC. 2016;20:58-70
1353
Open access
1236
Salesperson self-regulation of pride: Effects on adaptability, effort, and citizenship behaviors between independent-based and interdependent-based cultures
R.P. Bagozzi, F. Belschak, W. Verbeke, J.C. Gavino
Spanish Journal of Marketing - ESIC. 2016;20:1-17
1236
Open access
es en pt
Política de cookies Cookies policy Política de cookies
Utilizamos cookies propias y de terceros para mejorar nuestros servicios y mostrarle publicidad relacionada con sus preferencias mediante el análisis de sus hábitos de navegación. Si continua navegando, consideramos que acepta su uso. Puede cambiar la configuración u obtener más información aquí. To improve our services and products, we use "cookies" (own or third parties authorized) to show advertising related to client preferences through the analyses of navigation customer behavior. Continuing navigation will be considered as acceptance of this use. You can change the settings or obtain more information by clicking here. Utilizamos cookies próprios e de terceiros para melhorar nossos serviços e mostrar publicidade relacionada às suas preferências, analisando seus hábitos de navegação. Se continuar a navegar, consideramos que aceita o seu uso. Você pode alterar a configuração ou obter mais informações aqui.