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Spanish Journal of Marketing - ESIC This anthropomorphised brand is so loveable: The role of self-brand integration
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This anthropomorphised brand is so loveable: The role of self-brand integration
El papel de la integración personal con la marca en el amor hacia marcas antropomorfizadas
E. Delgado-Ballestera,
Corresponding author
elenadel@um.es

Corresponding author at: Universidad de Murcia, Spain.
, M. Palazóna, J. Pelaez-Muñozb
a Universidad de Murcia, Spain
b Universidad del Valle, Cali, Colombia
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ISSN: 24449695
Original language: English
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