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Spanish Journal of Marketing - ESIC Social media adoption by exporters: The export-dependence moderating role
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Social media adoption by exporters: The export-dependence moderating role
Adopción de los medios sociales por parte de los exportadores: papel moderador de la dependencia de la exportación
M.C. Alarcón-del-Amo, A. Rialp, J. Rialp
Corresponding author
josep.rialp@uab.cat

Corresponding author at: Departamento de Empresa, Facultad de Economía y Empresa, Universitat Autònoma de Barcelona, Campus UAB, Edificio B, 08193, Bellaterra, Barcelona, Spain.
Departamento de Empresa, Facultad de Economía y Empresa, Universitat Autònoma de Barcelona, Campus UAB, Edificio B, 08193 Bellaterra, Barcelona, Spain
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ISSN: 24449695
Original language: English
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