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Effects of Corporate Social Responsibility perception on consumer satisfaction with the brand
Efectos de la responsabilidad social corporativa sobre la satisfacción del consumidor con la marca
J.J. Rivera, E. Bigne, R. Curras-Perez
Corresponding author
rafael.curras-perez@uv.es

Corresponding author at: University of Valencia, Faculty of Economics, Department of Marketing, Av. Naranjos s/n, 46022 Valencia, Spain.
University of Valencia, Faculty of Economics, Department of Marketing, Av. Naranjos s/n, 46022 Valencia, Spain
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ISSN: 24449695
Original language: English
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