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Spanish Journal of Marketing - ESIC Determinants of customer retention in virtual environments. The role of perceive...
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Determinants of customer retention in virtual environments. The role of perceived risk in a tourism services context
Determinantes de la retención de clientes en los entornos virtuales. El rol del riesgo percibido en el contexto de los servicios turísticos
R. Curras-Perez, C. Ruiz
Corresponding author
carla.ruiz@uv.es

Corresponding author at: University of Valencia, Faculty of Economics, Department of Marketing, Av. Naranjos s/n., 46022 Valencia, Spain.
, I. Sanchez-Garcia, S. Sanz
Associate Professor of Marketing, University of Valencia, Faculty of Economics – Department of Marketing, Av. Naranjos s/n., 46022 Valencia, Spain
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ISSN: 24449695
Original language: English
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