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Spanish Journal of Marketing - ESIC Consumer-to-consumer exchanges: A goal theory approach in the timebanking contex...
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Consumer-to-consumer exchanges: A goal theory approach in the timebanking context
Intercambios entre consumidores: la aplicación de la teoría de metas en el contexto de bancos de tiempo
C. Valora,
Corresponding author
cvalor@upcomillas.es

Corresponding author at: Alberto Aguilera, 23, 0402, 28015 Madrid, Spain.
, E. Papaoikonomoub, C. Martínez-de-Ibarretac
a Universidad Pontificia Comillas, Marketing Department, Alberto Aguilera, 23, 28015 Madrid, Spain
b Rovira and Virgili University, Marketing Department, Business Management Faculty, Avinguda Universitat 1, Reus, 43204 Tarragona, Spain
c Universidad Pontificia Comillas, Statistics Department, Alberto Aguilera, 23, 28015 Madrid, Spain
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ISSN: 24449695
Original language: English
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