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Consumer's perceptions of website's utilitarian and hedonic attributes and online purchase intentions: A cognitive–affective attitude approach
Percepciones de los consumidores sobre los atributos funcionales y hedonistas de las páginas web, e intenciones de compra online: visión de la actitud cognitivo-afectiva
M.A. Moona,
Corresponding author
moin@aumc.edu.pk

Corresponding author at: Faculty of Management Sciences, Air University Multan Campus, Pakistan.
, M.J. Khalidb, H.M. Awanc, S. Attiqd, H. Rasoole, M. Kiranf
a Lecturer, Air University School of Management Sciences, Multan Campus, Pakistan
b Air University School of Management Sciences, Multan Campus, Pakistan
c Professor, Air University School of Management Sciences, Multan Campus, Pakistan
d Associate Professor, University of Wah, Wah Cantt, Pakistan
e Assistant Professor, Pakistan Institute of Development Economics
f Faculty of Bioinformatics, University of Agriculture, Faisalabad, Pakistan
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ISSN: 24449695
Original language: English
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