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Spanish Journal of Marketing - ESIC Blog influence and political activism: An emerging and integrative model
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Blog influence and political activism: An emerging and integrative model
Influencia blog y activismo político: un modelo emergente e integrador
J. Sánchez-Villar
Corresponding author
jsvtesis@gmail.com

Corresponding author at: Avda de los Naranjos s/n, 46022 Valencia, Spain.
, E. Bigné, J. Aldás-Manzano
University of Valencia, Faculty of Economics, Department of Marketing, Avda de los Naranjos s/n, 46022 Valencia, Spain
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ISSN: 24449695
Original language: English
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