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The impact of intangibles on value creation: Comparative analysis of the Gu and Lev methodology for the United States software and hardware sector
Impacto de los intangibles sobre la creación de valor: análisis comparativo de la metodología de Gu y Lev en el sector de software y hardware de Estados Unidos
Leonardo Fernando Cruz Bassoa, Juliana Albuquerquer Saliba de Oliveiraa,
Corresponding author
julianasaliba@hotmail.com

Corresponding author.
, Herbert Kimurab, Erica Sumoyama Braunea
a Universidade Presbiteriana Mackenzie, Rua Maria Antônia, 163, Sala J, CEP: 01302-907 São Paulo, Brazil
b Universidade de Brasília, CEP: 70910-900 Brasília, DF , Brazil
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ISSN: 11352523
Original language: English
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