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Revista Española de Investigación de Marketing ESIC RESEARCH PRIORITIES FOR B2B MARKETING RESEARCHERS
Journal Information
Vol. 17. Issue 2.
Pages 135-150 (September 2013)
Vol. 17. Issue 2.
Pages 135-150 (September 2013)
Open Access
RESEARCH PRIORITIES FOR B2B MARKETING RESEARCHERS
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Peter J. LaPlaca1,
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plaplaca@journalimm.com

Peter LaPlaca, Ph.D. Editor, Industrial Marketing Management. 24 Quarry Drive, Suite 201. Vernon, CT 06066-4917 USA. 860-875-8017
INDUSTRIAL MARKETING MANAGEMENT
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Peter LaPlaca, Ph.D., has been Editor in Chief of Industrial Marketing Management since 1994. He was the founding editor of the Journal of Business and Industrial Marketing (1985-93). He has taught at Rensselaer Polytechnic Institute, State University of New York at Albany, The University of Connecticut (emeritus), and the University of Hartford.

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