The Revista Española de Investigación de Marketing ESIC (REIMKE) (Spanish Journal of Marketing Research) is an international publication with rigorous evaluation procedures and which has as its objective to encourage debate and to promote the publication of the latest trends in research in the area of marketing. Accordingly, works submitted to it must be prepared in accordance with the highest standards of quality. Manuscripts must be clear, concise, and logical. The use of a professional reviewer is recommended for non-native English speakers. It will admit works focused any of the areas relevant to academic research in marketing (marketing relations, strategic marketing, consumer behaviour, brand strategies, marketing services, distribution channels, pricing policies, publicity¿). The Journal also welcomes articles on research that crosses the frontiers between these and other associated areas (internationalisation, corporate management, consumer psychology¿). REIMKE has been published periodically since 1996 with the support of Asociación Española de Profesores de Marketing (AEMARK) (Spanish Association of Academic and Professional Marketing¿ and the Escuela de Negocios ESIC (ESIC Business School). From 2016, it will only publish articles in English.