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Spanish Journal of Marketing - ESIC
Journal Information
Issue
portada-S2444969516X00029Vol. 20. Issue 1.
Pages 1-70 (February 2016)
Articles
The firms benefits of mobile CRM from the relationship marketing approach and the TOE model
S. San-Martín, N.H. Jiménez, B. López-Catalán
Spanish Journal of Marketing - ESIC. 2016;20:18-29
Open access
Decision making and erotic stimuli: An evolutionary perspective
M.C. Gracia, R. Huertas-Garcia
Spanish Journal of Marketing - ESIC. 2016;20:30-40
Open access
Stakeholder orientation in public universities: A conceptual discussion and a scale development
J. Llonch, C. Casablancas-Segura, M.C. Alarcón-del-Amo
Spanish Journal of Marketing - ESIC. 2016;20:41-57
Open access
Building trust in the leader of virtual work teams
M. Guinalíu, P. Jordán
Spanish Journal of Marketing - ESIC. 2016;20:58-70
Open access