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Spanish Journal of Marketing - ESIC “Once upon a brand”: Storytelling practices by Spanish brands
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“Once upon a brand”: Storytelling practices by Spanish brands
“Erase una vez una marca”: el uso de la narrativa por las marcas españolas
E. Delgado-Ballester
Corresponding author
elenadel@um.es

Corresponding author at: Departamento de Comercialización e Investigación de Mercados, Facultad de Economía y Empresa, Campus de Espinardo, Espinardo, 30100, Murcia, Spain.
, E. Fernández-Sabiote
Departamento de Comercialización e Investigación de Mercados, Facultad de Economía y Empresa, Universidad de Murcia, Spain
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ISSN: 24449695
Original language: English
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