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Consumer attitudes in the election of functional foods
La actitud del consumidor en la elección de alimentos funcionales
I. Küster-Boludaa, I. Vidal-Capillab,c,
Corresponding author
isabelvidalcapilla@gmail.com

Corresponding author at: Edif. Departamental, 1P09 Av. dels Tarongers, s/n, 46022 Valencia, Spain.
a Prof. Dr., Marketing and Market Research Department, Faculty of Economy, University of Valencia, Spain
b PhD Student, Faculty of Economy, University of Valencia, Spain
c Business Analyst at Hudson Ethics Consulting, USA
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ISSN: 24449695
Original language: English
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