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Marketing and Corporate Social Responsibility (CSR). Moving between broadening the concept of marketing and social factors as a marketing strategy
El marketing y la Responsabilidad Social Empresarial (RSE). Entre la ampliación del concepto de la disciplina y lo social como estrategia de marketing
J.C. Sanclemente-Téllez
Corresponding author
jsanclem@eafit.edu.co

Correspondence to: Carrera 49 Nro 7 Sur-50, Avenida Las Vegas, Colombia.
Ph.D., Departamento de Mercadeo, Universidad EAFIT-Medellín, Colombia
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ISSN: 24449695
Original language: English
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