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5114
The five E's in festival experience in the context of Gen Y: Evidence from a small island destination
M. Rivera, K. Semrad, R. Croes
Revista Española de Investigación de Marketing ESIC. 2015;19:95-106
5114
Open access
4933
Determinants of social commitment in the young. Applying the Theory of Reasoned Action
P. Zarzuela, C. Antón
Revista Española de Investigación de Marketing ESIC. 2015;19:83-94
4933
Open access
4600
How to measure born-global firms’ orientation towards international markets?
R. Torres-Ortega, A. Rialp-Criado, J. Rialp-Criado, M.-C. Stoian
Revista Española de Investigación de Marketing ESIC. 2015;19:107-23
4600
Open access
4470
Rebuilding public trust in government administrations through e-government actions
D. Belanche Gracia, L.V. Casaló Ariño
Revista Española de Investigación de Marketing ESIC. 2015;19:1-11
4470
Open access
4429
A comparison of antecedents of satisfaction in city break traveling
J. Charterina, G. Aparicio
Revista Española de Investigación de Marketing ESIC. 2015;19:71-82
4429
Open access
4262
Smooth operators? Drivers of customer satisfaction and switching behavior in virtual and traditional mobile services
C. Calvo-Porral, J.-P. Lévy-Mangin
Revista Española de Investigación de Marketing ESIC. 2015;19:124-38
4262
Open access
4257
Shanghai adolescents’ brand interactions on the Chinese Social Networking Site Qzone: A Uses and Gratifications Approach
V. Apaolaza, P. Hartmann, J. He, J.M. Barrutia, C. Echebarria
Revista Española de Investigación de Marketing ESIC. 2015;19:62-70
4257
Open access
3689
Mixed assortments vs. store brand-only assortments: The impact of assortment composition and consumer characteristics on store loyalty
J.C. Gázquez-Abad, F.J. Martínez-López, J.A. Mondéjar-Jiménez, I. Esteban-Millat
Revista Española de Investigación de Marketing ESIC. 2015;19:24-45
3689
Open access
3297
Expert vs. novice users: Comparative analysis of the effectiveness of online discounts and gifts
E. Crespo-Almendros, S. Del Barrio-García
Revista Española de Investigación de Marketing ESIC. 2015;19:46-61
3297
Open access
2959
Perceived influence on behavior of user-generated content on social network sites: An empirical application in the hotel sector
Á. Herrero Crespo, H. San Martín Gutiérrez, J.M. Hernández Mogollón
Revista Española de Investigación de Marketing ESIC. 2015;19:12-23
2959
Open access
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