Journal Information
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8525
The five E's in festival experience in the context of Gen Y: Evidence from a small island destinationM. Rivera, K. Semrad, R. Croes
Revista Española de Investigación de Marketing ESIC. 2015;19:95-106
8525
Open access
6874
How to measure born-global firms’ orientation towards international markets?R. Torres-Ortega, A. Rialp-Criado, J. Rialp-Criado, M.-C. Stoian
Revista Española de Investigación de Marketing ESIC. 2015;19:107-23
6874
Open access
6705
Determinants of social commitment in the young. Applying the Theory of Reasoned ActionP. Zarzuela, C. Antón
Revista Española de Investigación de Marketing ESIC. 2015;19:83-94
6705
Open access
6344
Smooth operators? Drivers of customer satisfaction and switching behavior in virtual and traditional mobile servicesC. Calvo-Porral, J.-P. Lévy-Mangin
Revista Española de Investigación de Marketing ESIC. 2015;19:124-38
6344
Open access
6304
Mixed assortments vs. store brand-only assortments: The impact of assortment composition and consumer characteristics on store loyaltyJ.C. Gázquez-Abad, F.J. Martínez-López, J.A. Mondéjar-Jiménez, I. Esteban-Millat
Revista Española de Investigación de Marketing ESIC. 2015;19:24-45
6304
Open access
6300
Rebuilding public trust in government administrations through e-government actionsD. Belanche Gracia, L.V. Casaló Ariño
Revista Española de Investigación de Marketing ESIC. 2015;19:1-11
6300
Open access
5238
Shanghai adolescents’ brand interactions on the Chinese Social Networking Site Qzone: A Uses and Gratifications ApproachV. Apaolaza, P. Hartmann, J. He, J.M. Barrutia, C. Echebarria
Revista Española de Investigación de Marketing ESIC. 2015;19:62-70
5238
Open access
5177
A comparison of antecedents of satisfaction in city break travelingJ. Charterina, G. Aparicio
Revista Española de Investigación de Marketing ESIC. 2015;19:71-82
5177
Open access
4739
Expert vs. novice users: Comparative analysis of the effectiveness of online discounts and giftsE. Crespo-Almendros, S. Del Barrio-García
Revista Española de Investigación de Marketing ESIC. 2015;19:46-61
4739
Open access
3566
Perceived influence on behavior of user-generated content on social network sites: An empirical application in the hotel sectorÁ. Herrero Crespo, H. San Martín Gutiérrez, J.M. Hernández Mogollón
Revista Española de Investigación de Marketing ESIC. 2015;19:12-23
3566
Open access