ARTÍCULO
Propuesta metodológica mediante diseños Box-Behnken para mejorar el rendimiento del análisis conjunto en estudios experimentales de mercado
A proposed methodology based on Box Behnken designs to improve the performance of conjoint analysis in experimental marketing studies
Rubén Huertas-Garcíaa,
, Juan Carlos Gázquez-Abadb, Francisco J. Martínez-Lópezc, Irene Esteban-Millatd
,
Corresponding author
a Profesor lector de Comercialización e investigación de mercados, Facultad de Economía y Empresa, Universidad de Barcelona, Barcelona, España
b Profesor titular de Comercialización e Investigación de mercados, Facultad de Ciencias Económicas y Empresariales, Universidad de Almería, Almería, España
c Profesor titular de Organización de Empresas, Facultad de Ciencias Económicas y Empresariales, Universidad de Granada, Granada, España
d Profesora agregada a los estudios de Economía y Empresa, Universitat Oberta de Catalunya, Barcelona, España
Read
7254
Timeswas read the article
1120
Total PDF
6134
Total HTML
| Year/Month | Html | Total | |
|---|---|---|---|
| 2025 12 | 17 | 3 | 20 |
| 2025 11 | 59 | 23 | 82 |
| 2025 10 | 30 | 28 | 58 |
| 2025 9 | 42 | 15 | 57 |
| 2025 8 | 42 | 8 | 50 |
| 2025 7 | 64 | 6 | 70 |
| 2025 6 | 44 | 15 | 59 |
| 2025 5 | 54 | 7 | 61 |
| 2025 4 | 36 | 5 | 41 |
| 2025 3 | 69 | 12 | 81 |
| 2025 2 | 60 | 6 | 66 |
| 2025 1 | 30 | 4 | 34 |
| 2024 12 | 70 | 6 | 76 |
| 2024 11 | 48 | 9 | 57 |
| 2024 10 | 60 | 3 | 63 |
| 2024 9 | 48 | 3 | 51 |
| 2024 8 | 43 | 7 | 50 |
| 2024 7 | 41 | 4 | 45 |
| 2024 6 | 43 | 17 | 60 |
| 2024 5 | 28 | 5 | 33 |
| 2024 4 | 52 | 6 | 58 |
| 2024 3 | 204 | 5 | 209 |
| 2024 2 | 40 | 6 | 46 |
| 2024 1 | 40 | 14 | 54 |
| 2023 12 | 50 | 9 | 59 |
| 2023 11 | 58 | 8 | 66 |
| 2023 10 | 39 | 4 | 43 |
| 2023 9 | 34 | 9 | 43 |
| 2023 8 | 28 | 3 | 31 |
| 2023 7 | 43 | 5 | 48 |
| 2023 6 | 48 | 4 | 52 |
| 2023 5 | 49 | 11 | 60 |
| 2023 4 | 40 | 1 | 41 |
| 2023 3 | 71 | 3 | 74 |
| 2023 2 | 30 | 11 | 41 |
| 2023 1 | 27 | 4 | 31 |
| 2022 12 | 47 | 5 | 52 |
| 2022 11 | 60 | 12 | 72 |
| 2022 10 | 33 | 11 | 44 |
| 2022 9 | 36 | 14 | 50 |
| 2022 8 | 38 | 8 | 46 |
| 2022 7 | 40 | 9 | 49 |
| 2022 6 | 40 | 14 | 54 |
| 2022 5 | 63 | 7 | 70 |
| 2022 4 | 74 | 8 | 82 |
| 2022 3 | 168 | 9 | 177 |
| 2022 2 | 160 | 8 | 168 |
| 2022 1 | 155 | 10 | 165 |
| 2021 12 | 106 | 7 | 113 |
| 2021 11 | 127 | 15 | 142 |
| 2021 10 | 71 | 16 | 87 |
| 2021 9 | 45 | 14 | 59 |
| 2021 8 | 34 | 4 | 38 |
| 2021 7 | 48 | 10 | 58 |
| 2021 6 | 40 | 9 | 49 |
| 2021 5 | 34 | 4 | 38 |
| 2021 4 | 75 | 22 | 97 |
| 2021 3 | 32 | 4 | 36 |
| 2021 2 | 37 | 8 | 45 |
| 2021 1 | 38 | 8 | 46 |
| 2020 12 | 32 | 16 | 48 |
| 2020 11 | 38 | 7 | 45 |
| 2020 10 | 30 | 7 | 37 |
| 2020 9 | 18 | 7 | 25 |
| 2020 8 | 20 | 5 | 25 |
| 2020 7 | 30 | 5 | 35 |
| 2020 6 | 32 | 4 | 36 |
| 2020 5 | 34 | 7 | 41 |
| 2020 4 | 21 | 4 | 25 |
| 2020 3 | 28 | 8 | 36 |
| 2020 2 | 33 | 5 | 38 |
| 2020 1 | 23 | 3 | 26 |
| 2019 12 | 19 | 1 | 20 |
| 2019 11 | 29 | 2 | 31 |
| 2019 10 | 23 | 8 | 31 |
| 2019 9 | 27 | 2 | 29 |
| 2019 8 | 17 | 7 | 24 |
| 2019 7 | 20 | 9 | 29 |
| 2019 6 | 41 | 9 | 50 |
| 2019 5 | 54 | 46 | 100 |
| 2019 4 | 48 | 13 | 61 |
| 2019 3 | 23 | 1 | 24 |
| 2019 2 | 35 | 6 | 41 |
| 2019 1 | 37 | 2 | 39 |
| 2018 12 | 38 | 1 | 39 |
| 2018 11 | 62 | 5 | 67 |
| 2018 10 | 30 | 11 | 41 |
| 2018 9 | 17 | 4 | 21 |
| 2018 8 | 9 | 0 | 9 |
| 2018 7 | 35 | 1 | 36 |
| 2018 6 | 37 | 3 | 40 |
| 2018 5 | 64 | 9 | 73 |
| 2018 4 | 112 | 2 | 114 |
| 2018 3 | 60 | 0 | 60 |
| 2018 2 | 10 | 1 | 11 |
| 2018 1 | 195 | 1 | 196 |
| 2017 12 | 9 | 0 | 9 |
| 2017 11 | 18 | 4 | 22 |
| 2017 10 | 9 | 1 | 10 |
| 2017 9 | 12 | 4 | 16 |
| 2017 8 | 5 | 4 | 9 |
| 2017 7 | 9 | 2 | 11 |
| 2017 6 | 22 | 16 | 38 |
| 2017 5 | 19 | 11 | 30 |
| 2017 4 | 14 | 5 | 19 |
| 2017 3 | 11 | 2 | 13 |
| 2017 2 | 18 | 12 | 30 |
| 2017 1 | 11 | 0 | 11 |
| 2016 12 | 25 | 7 | 32 |
| 2016 11 | 29 | 5 | 34 |
| 2016 10 | 17 | 5 | 22 |
| 2016 9 | 15 | 1 | 16 |
| 2016 8 | 12 | 1 | 13 |
| 2016 7 | 28 | 2 | 30 |
| 2016 6 | 31 | 7 | 38 |
| 2016 5 | 44 | 22 | 66 |
| 2016 4 | 26 | 10 | 36 |
| 2016 3 | 42 | 12 | 54 |
| 2016 2 | 35 | 9 | 44 |
| 2016 1 | 28 | 15 | 43 |
| 2015 12 | 37 | 15 | 52 |
| 2015 11 | 38 | 5 | 43 |
| 2015 10 | 39 | 12 | 51 |
| 2015 9 | 29 | 4 | 33 |
| 2015 8 | 61 | 2 | 63 |
| 2015 7 | 83 | 10 | 93 |
| 2015 6 | 36 | 3 | 39 |
| 2015 5 | 48 | 6 | 54 |
| 2015 4 | 50 | 15 | 65 |
| 2015 3 | 44 | 12 | 56 |
| 2015 2 | 28 | 13 | 41 |
| 2015 1 | 41 | 11 | 52 |
| 2014 12 | 99 | 16 | 115 |
| 2014 11 | 21 | 9 | 30 |
| 2014 10 | 25 | 9 | 34 |
| 2014 9 | 27 | 13 | 40 |
| 2014 8 | 20 | 9 | 29 |
| 2014 7 | 30 | 11 | 41 |
| 2014 6 | 27 | 9 | 36 |
| 2014 5 | 34 | 11 | 45 |
| 2014 4 | 54 | 18 | 72 |
| 2014 3 | 11 | 3 | 14 |
Show all
