MEDICIÓN DE LA IMAGEN DE LA UNIVERSIDAD Y SUS EFECTOS SOBRE LA IDENTIFICACIÓN Y LEALTAD DEL EGRESADO: UNA APROXIMACIÓN DESDE EL MODELO DE BEERLI Y DÍAZ (2003)
MEASUREMENT OF UNIVERSITY IMAGE AND ITS IMPACT ON GRADUATE IDENTIFICATION AND LOYALTY: AN APPROACH ON THE BASIS OF BEERLI AND DIAZ'S MODEL (2003)
UNIVERSIDAD DE VALENCIA
Ma Ángeles Mesta, Raquel Sánchez
UNIVERSIDAD DE ALMERÍA
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