Voice assistants in the tourism customer journey: From knowledge and decision-making to ecotourism loyalty in family vacations Iulian Adrian Sorcaru; Mihaela-Carmen Muntean; Ludmila-Daniela Manea; Rozalia Nistor;

A data-driven framework for ESG prioritization: PCR-based insights for sustainable governance and growth Ming Fang; Chiu-Lan Chang; Hasan Dinçer; Serhat Yüksel;

Integrating artificial intelligence with market research: A dual approach to boosting brand value Marinko Skare; Dean Sinkovic; Magdalena Kowalska; Anna Szwajlik;