Augmented reality marketing in family ecotourism: Cognitive and behavioral drivers of destination branding Iulian Adrian Sorcaru; Adrian Micu; Gianita Bleoju; Angela-Eliza Micu; George Bogdan Dragan; Mihaela-Carmen Muntean; Mark Anthony Camilleri;

Integrating artificial intelligence with market research: A dual approach to boosting brand value Marinko Skare; Dean Sinkovic; Magdalena Kowalska; Anna Szwajlik;

A theoretical framework and empirical investigation of individual-level NFT purchase intentions and knowledge Mona Zavichi; Manuela Aparicio;