Unlocking playful dimensions: Developing and validating a scale for assessing video game-related hedonic experiences Amir Zaib Abbasi; Ding Hooi Ting; Helmut Hlavacs; Bradley Wilson; Mousa Albashrawi; Yogesh K. Dwivedi;

Lifelong learning in vocational education: A game-theoretical exploration of innovation, entrepreneurial spirit, and strategic challenges Heping Zuo; Mengjie Zhang; Weilun Huang;

Brand strategy in the metaverse: Insights from companies venturing into virtual environments Francesco Di Paolo; Michele Di Dalmazi; Lucio Lamberti;