UN MODELO CAUSAL DE COMPETITIVIDAD EMPRESARIAL PLANTEADO DESDE LA VBR: CAPACIDADES DIRECTIVAS, DE INNOVACIÓN, MARKETING Y CALIDAD
AN EXPLANATORY MODEL OF THE COMPETITIVENESS OF THE FIRM FROM THE RBV: MANAGEMENT, INNOVATION, MARKETING AND QUALITY CAPABILITIES
R. Martínez Santa María, J. Charterina Abando, A. Araujo de la Mata
Universidad del País Vasco
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