LA INNOVACIÓN CENTRADA EN EL CLIENTE UTILIZANDO EL MODELO DE INFERENCIAS EN UNA ESTRATEGIA CRM
CUSTOMER CENTERED STRATEGIC INNOVATION USING THE INFERENCE MODEL IN A CRM STRATEGY
Anna M. Gil-Lafuente, Carolina Luis-Bassa
Universidad de Barcelona, Facultad de Economía y Empresa, Av. Diagonal 690, E-08034, BARCELONA, España
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