LA ELECCIÓN DEL MODO DE ENTRADA EN UN MERCADO INTERNACIONAL. EL CASO DE LAS CADENAS HOTELERAS DE BALEARES EN LA REGIÓN DEL CARIBE Y EL GOLFO DE MÉXICO
ENTRY MODE CHOICE IN AN INTERNATIONAL MARKET. THE CASE OF BALEARIC HOTEL CHAINS FOR EXPANSION INTO THE CARIBBEAN AND THE GULF OF MEXICO.
O Martorell Cunill, C Mulet Forteza
Universidad de las Islas Baleares
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