Gestión del conocimiento y orientación al marketing interno en el desarrollo de ventajas competitivas en el sector hotelero
Knowledge management and internal marketing orientation for the development of competitive advantages in the hotel sector
José Luis Ruizalba Robledo, María Vallespín Arán
, Javier Pérez-Aranda
Autor para correspondencia
Departamento de Economía y Administración de Empresas (Comercialización e Investigación de Mercados), Facultad de Comercio y Gestión, Universidad de Málaga, Av. Francisco Trujillo Villanueva 1, 29071 Málaga, España
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8415
Vecesse ha leído el artículo
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| 2015 5 | 48 | 28 | 76 |
| 2015 4 | 33 | 18 | 51 |
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