EL PAPEL MODERADOR DE LA CULTURA EN LA GENERACION DE SATISFACCIÓN Y LEALTAD
THE MODERATING ROLE OF CULTURE IN GENERATING SATISFACTION AND LOYALTY
a Departamento de Administración de Empresas y Marketing, Universidad de Sevilla, Escuela Universitaria de Estudios Empresariales, Avda. San Francisco Javier, s/n, E-41018 SEVILLA España
b Departamento de Economía de la Empresa y Contabilidad, Universidad Nacional de Educación a Distancia, Facultad de Ciencias Económicas y Empresariales, Paseo Senda del Rey, 11, E-28040 MADRID España
c Centro Andaluz de Estudios Empresariales, Avda Leonardo da Vinci, 6, Ed. CEADE I, E-41092 SEVILLA España
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