Comunicación comercial y boca-oído electrónico en sitios web corporativos: un análisis desde la perspectiva del marketing de relaciones
Marketing communications and electronic word-of-mouth on corporative websites: An approach from a relationship marketing perspective
Daniel Belanche Graciaa,
, Luis V. Casaló Ariñob, Miguel Guinalíu Blascoa
Autor para correspondencia
a Departamento de Dirección de Marketing e Investigación de Mercados, Facultad de Economía y Empresa, Universidad de Zaragoza, Gran Vía 2, 50005 Zaragoza, España
b Departamento de Dirección de Marketing e Investigación de Mercados, Facultad de Empresa y Gestión Pública, Universidad de Zaragoza, Plaza Constitución s/n, 22001 Huesca, España
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