ANÁLISIS DEL VALOR DE MARCA DE LAS ENTIDADES FINANCIERAS: EL EFECTO HALO Y EL MODELO DE ELECCIÓN DISCRETA
ANALYSIS OF EQUITY BRAND FINANCIAL ETITIES: HALO EFFECT AND DISCRETE CHOICE MODEL
M.M. García de los Salmones Sánchez, A. Pérez Ruiz, I. Rodríguez del Bosque Rodríguez
Universidad de Cantabria
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| 2025 12 | 6 | 4 | 10 |
| 2025 11 | 30 | 15 | 45 |
| 2025 10 | 10 | 6 | 16 |
| 2025 9 | 8 | 9 | 17 |
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| 2025 3 | 13 | 7 | 20 |
| 2025 2 | 5 | 2 | 7 |
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| 2024 2 | 11 | 8 | 19 |
| 2024 1 | 9 | 7 | 16 |
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| 2021 12 | 14 | 11 | 25 |
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| 2021 9 | 27 | 22 | 49 |
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| 2021 4 | 25 | 17 | 42 |
| 2021 3 | 16 | 9 | 25 |
| 2021 2 | 11 | 7 | 18 |
| 2020 1 | 10 | 11 | 21 |
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| 2017 7 | 6 | 18 | 24 |
| 2017 6 | 21 | 28 | 49 |
| 2017 5 | 8 | 13 | 21 |
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| 2017 3 | 9 | 68 | 77 |
| 2017 2 | 6 | 22 | 28 |
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| 2016 12 | 11 | 14 | 25 |
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| 2016 3 | 9 | 30 | 39 |
| 2016 2 | 7 | 18 | 25 |
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| 2015 3 | 6 | 12 | 18 |
| 2015 2 | 8 | 3 | 11 |
| 2015 1 | 20 | 3 | 23 |
| 2014 12 | 9 | 1 | 10 |
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| 2014 10 | 14 | 0 | 14 |
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| 2014 6 | 42 | 0 | 42 |
| 2014 5 | 16 | 2 | 18 |
| 2014 4 | 11 | 0 | 11 |
| 2014 3 | 42 | 20 | 62 |
| 2014 2 | 34 | 8 | 42 |
| 2014 1 | 27 | 10 | 37 |
| 2013 12 | 55 | 12 | 67 |
| 2013 11 | 52 | 11 | 63 |
| 2013 10 | 35 | 16 | 51 |
| 2013 9 | 31 | 18 | 49 |
| 2013 8 | 46 | 17 | 63 |
| 2013 7 | 68 | 16 | 84 |
| 2013 6 | 63 | 24 | 87 |
| 2013 5 | 39 | 7 | 46 |
| 2013 4 | 48 | 11 | 59 |
| 2013 3 | 57 | 18 | 75 |
| 2013 2 | 36 | 12 | 48 |
| 2013 1 | 53 | 15 | 68 |
| 2012 12 | 31 | 11 | 42 |
| 2012 11 | 15 | 7 | 22 |
| 2012 10 | 9 | 4 | 13 |
| 2012 9 | 3 | 2 | 5 |
| 2011 1 | 40 | 0 | 40 |
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