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Inicio Investigaciones Europeas de Dirección y Economía de la Empresa LA INFLUENCIA DE LA DIVERSIFICACIÓN Y EXPERIENCIA INTERNACIONAL EN LA ESTRATEGI...
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Vol. 17. Núm. 1.
Páginas 75-91 (Enero - Abril 2011)
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Vol. 17. Núm. 1.
Páginas 75-91 (Enero - Abril 2011)
Open Access
LA INFLUENCIA DE LA DIVERSIFICACIÓN Y EXPERIENCIA INTERNACIONAL EN LA ESTRATEGIA MEDIOAMBIENTAL PROACTIVA DE LAS EMPRESAS
THE INFLUENCE OF INTERNATIONAL DIVERSIFICATION AND INTERNATIONAL EXPERIENCE ON THE FIRMS' PROACTIVE ENVIRONMENTAL STRATEGY
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2735
Aguilera Caracuel Javiera, M Ángeles Escudero Torresa, Hurtado Torres Nuria Esthera, M Dolores Vidal Salazara
a Departamento de Organización de Empresas, Universidad de Granada, Facultad de Ciencias Económicas y Empresariales, Campus de la Cartuja, s/n, E-18071 GRANADA España
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RESUMEN

Este trabajo tiene como objetivo analizar la influencia que la internacionalización puede tener sobre la adopción de una estrategia medioambiental más proactiva por parte de las empresas. Para conseguir este objetivo realizamos 103 entrevistas personales a los directores generales de empresas exportadoras españolas pertenecientes al sector de la alimentación. Nuestros resultados muestran que un alto grado de diversificación internacional favorece el desarrollo de una estrategia medioambiental más proactiva. Además, la experiencia internacional de las empresas contribuye también a la adquisición de capacidades medioambientales valiosas. Por tanto, la internacionalización permite a las empresas desarrollar una estrategia más avanzada en gestión medioambiental. Finalmente, recogemos una serie de implicaciones de carácter práctico para directivos y reguladores públicos.

PALABRAS CLAVE:
Estrategia Medioambiental Proactiva
Diversificación Internacional
Experiencia internacional
CLASIFICACIÓN JEL:
M0
M16
ABSTRACT

We analyze the influence of the firms' internationalization process of firms on the adoption of a proactive environmental strategy. Using direct interviews with the CEOs of 103 export Spanish firms from the food industry, we show that a high degree of international diversification encourages these firms to take advantage of different environmental competitive advantages from the different regions where they operate. In addition, firms' international experience contributes to acquiring valuable environmental capabilities. Thus, our results support that internationalization leads firms to develop an advanced posture to environmental issues and adopt a proactive environmental strategy. Our paper discusses implications for managers and policy-makers.

KEY WORDS:
Proactive environmental Strategy
International Diversification
International Experience
JEL CLASSIFICATION:
M0
M16
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