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Investigaciones Europeas de Dirección y Economía de la Empresa ANÁLISIS DE EVOLUCIÓN DE LA CONFIANZA EN LA INDUSTRIA DEL AUTOMÓVIL ¿HEMOS L...
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Vol. 15. Núm. 2.
Páginas 143-158 (Enero 2009)
Vol. 15. Núm. 2.
Páginas 143-158 (Enero 2009)
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ANÁLISIS DE EVOLUCIÓN DE LA CONFIANZA EN LA INDUSTRIA DEL AUTOMÓVIL ¿HEMOS LLEGADO A LA CONFIANZA IDENTIFICATIVA?
ANALYSIS OF EVOLUTION OF TRUST IN THE AUTOMOTIVE INDUSTRY: HAVE WE COME TO THE IDENTIFICATION-BASED TRUST?
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I. Martín Rubioa, C. Peligros Espadab
a Universidad Politécnica de Madrid
b Universidad Europea de Madrid
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RESUMEN

El objetivo de este artículo es estudiar la evolución de la confianza en las relaciones entre los fabricantes de automóviles y sus proveedores. La importancia de la confianza para el buen funcionamiento de la relación ha sido reconocida ampliamente en la literatura económica, pero ahora es considerada un aspecto vital. Partimos el modelo de Lewicki y Bunker, debido a que se ha utilizado de manera intensiva en la literatura y se ajusta perfectamente a nuestros propósitos. Concluimos que en la industria del autómovil la confianza alcanza el estado de “Confianza Cognoscitiva”, sin llegar a la fase de Confianza Identificativa.

PALABRAS CLAVE:
Confianza
Industria del automóvil
Modelo Lewicki-Bunker
ABSTRACT

The aim of this paper is to study the evolution of the trust in the relationships between carmakers and their suppliers. The importance of the trust for the good performance of the relation has been recognized in the economic literature, but now is considerated a vital aspect. We use the Lewicki and Bunker model, because it has been extensively utilized in the literature and it fits in a quite good way to our purposes. We conclude that the car industry is situated in the phase of the Knowledge Based Trust, and it hasn't achieve the phase of Identification Based Trust.

KEYWORDS:
Trust
Automotive Industry
Lewicki -Bunker model
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