Artículo
Involucramiento de producto y lealtad de marca para productos de consumo masivo en Bogotá D.C.☆
Product involvement and brand loyalty for massive consumption products in Bogotá D.C
Envolvimento do produto e fidelidade de marca para produtos de consumo massivo em Bogotá D.C
Pedro Julián Ramírez Anguloa,
, Edison Jair Duque Olivab
Autor para correspondencia
pjramireza@unal.edu.co
Autor para correspondencia. Universidad Central. Carrera 5N.° 21-38, Torre A, Piso 2, Bogotá, Colombia.
Autor para correspondencia. Universidad Central. Carrera 5N.° 21-38, Torre A, Piso 2, Bogotá, Colombia.
Leído
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