Artículo
Customer segmentation model based on value generation for marketing strategies formulation
Modelo de segmentación de clientes basado en la generación de valor para la formulación de estrategias de mercadeo
Modelo de segmentação do cliente baseado na criação de valor para a formulação de estratégias de marketing
Alvaro Julio Cuadrosa,
, Victoria Eugenia Domínguezb
Autor para correspondencia
Alvaro.cuadros@correounivalle.edu.co
Corresponding author at: Calle 13 No. 100-00, Edificio 357 Of. 2007-4, Cali, Colombia.
Corresponding author at: Calle 13 No. 100-00, Edificio 357 Of. 2007-4, Cali, Colombia.
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