¿Como Son Los Consumidores Del Mercado De Las Mayorías En Venezuela? Una Aproximación A La Construcción Del Perfil Psicográfico
What are the consumers of the majority market in Venezuela like? An approach to building a psychographic profile
Como são os consumidores do mercado das maiorias na Vene-zuela? uma aproximação à construção do perfil psicográfico
Raquel Puente Castro
Autor para correspondencia
raquel.puente@iesa.edu.ve
Autor para correspondencia. Dirigir correspondencia a: Universidad Icesi, Calle 18 No. 122-135, Pance, Cali, Colombia.
Autor para correspondencia. Dirigir correspondencia a: Universidad Icesi, Calle 18 No. 122-135, Pance, Cali, Colombia.
Profesora, Universidad Icesí, Colombia. Profesora asociada, IESA, Centro de Mercadeo,Venezuela
Sabina López Di Blasi
Investigadora IESA, Centro de Mercadeo,Venezuela. sabinalopezd@gmail.com
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