Información del artículo
Resumen
La capacidad de una empresa para adaptarse y responder a las oportunidades y presiones del entorno es uno de los aspectos más importantes en la búsqueda de la competitividad y de la supervivencia. Este trabajo pretende mejorar la comprensión de los factores que influyen en la intención de impulsar cambios en el contenido de la estrategia, analizando los factores motivadores y de resistencia tradicionalmente considerados, así como el papel facilitador de las características de los equipos directivos. Nuestros resultados resaltan que la heterogeneidad de los equipos directivos facilita la predisposición a impulsar cambios en las estrategias competitivas y corporativas, y que los cambios en la composición de los equipos dinamizan el cambio en el nivel competitivo. Asimismo, los resultados apuntan que la intencionalidad del cambio estratégico está fuertemente relacionada con el modo en que los directivos perciben e interpretan la evolución de las condiciones del entorno, con el nivel de complacencia y satisfacción de los directivos con los resultados de la empresa, y de su apego y compromiso con las estrategias actuales.
Palabras clave:
Cambio estratégico
factores motivadores y de inercia
percepciones directivas
características del equipo
Abstract
The ability of a firm to adapt and respond to the environmental opportunities and threats constitutes a key factor in the search for survival and competitiveness. This paper aims to improve our understanding about which factors have an influence on the decisions to renew the strategy content, by examining the factors that ease or limit change, as well as the facilitator role of the characteristics of the Top Management Teams. Our results show that TMT heterogeneity facilitates the willingness to impulse strategic changes both at the corporate and the competitive level, and that changes in the TMT composition may promote an internal debate and deliberation within the team about the future competitive arguments. In addition, our results point out that the intentionality of strategic change is closely related to how managers perceive and interpret the environmental changes, their level of complacency and satisfaction with the firms’ performance and their commitment with the current strategy.
Keywords:
Strategic change
motivators and inertia factors
managerial perceptions
top management team characteristics
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Este trabajo se ha beneficiado de la ayuda económica de los proyectos de investigación GV2004-A-126 y ECO2009-07055 financiados por la Generalitat Valenciana y el Ministerio de Ciencia e Innovación respectivamente. Los autores agradecen los valiosos comentarios y sugerencias recibidas de los revisores anónimos de la revista CEDE, las cuales han sido de gran utilidad, así como las aportaciones de Zeki Simsek, Jack Veiga, Winfried Ruigrok y Alessandro Minichilli sobre las primeras versiones del trabajo.
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