Buscar en
Cuadernos de Economía y Dirección de la Empresa CEDE
Toda la web
Inicio Cuadernos de Economía y Dirección de la Empresa CEDE De la creatividad al lanzamiento de productos: el papel del conocimiento en los ...
Información de la revista
Vol. 12. Núm. 38.
Páginas 95-118 (Marzo 2009)
Compartir
Compartir
Descargar PDF
Más opciones de artículo
Vol. 12. Núm. 38.
Páginas 95-118 (Marzo 2009)
DOI: 10.1016/S1138-5758(09)70031-3
Open Access
De la creatividad al lanzamiento de productos: el papel del conocimiento en los procesos de innovación e imitación
From Creativity to Product Launch: The Role of knowledge in the Innovation and Imitation Processes
Visitas
...
Ana Pérez-Luño Robledo**, Ramón Valle Cabrera***, Johan Wiklund****
** Universidad Pablo de Olavide. Facultad de Ciencias Económicas y Empresariales. Departamento de Dirección de Empresas. Ctra. Utrera, km 1. 41012 Sevilla. España. Tel.: 954348977. Fax: 954348353
*** Universidad Pablo de Olavide. Facultad de Ciencias Económicas y Empresariales. Departamento de Dirección de Empresas. Ctra. Utrera, km 1. 41012 Sevilla. España. Tel.: 954348977. Fax: 954348353
**** Department of Entrepreneurship and Emerging Enterprises. Whitman School of Management, Suite 611. Syracuse university. Syracuse, NY 13244-2450, US. Tel.: 3154433356
Información del artículo
Resumen

El conocimiento juega un papel ambivalente en el proceso de innovación. Por una parte, cuando es nuevo, inobservable, incodificado y exploratorio, incentiva la creatividad y es el fermento en la generación de ideas. Por otra parte, cuando es observable, codificado y explotador, facilita la culminación exitosa del proceso de innovación o del de adopción de imitaciones. Este artículo, utilizando una muestra de 400 empresas, analiza empíricamente los roles que desempeña el conocimiento en los procesos de innovación e imitación, radical e incremental. Los resultados obtenidos señalan que el conocimiento no observable favorece el desarrollo de inventos (radicales e incrementales), que el conocimiento codificado influye positivamente en la obtención de inventos e imitaciones incrementales y de innovaciones radicales e incrementales, y que la radicalidad de innovaciones e imitaciones está relacionada con el conocimiento complejo. Estos hallazgos ayudan a despejar algunas de las cuestiones no resueltas de estudios previos.

Palabras clave:
Proceso de innovación
Tipos de innovaciones
Imitación
Conocimiento
Abstract

Knowledge plays an ambiguous role in the innovation process. On one hand, when it is new, non-observable, uncodified and explorative, knowledge incentives creativity and it is the ferment of any idea generation. On the other hand, when it is observable, codified and exploitative, knowledge facilitates the culmination of the innovation or imitation process. This paper, using a survey of 400 companies, empirically analyzes the knowledge roles in radical and incremental innovation and imitation processes. Our results point out that non-observable knowledge favors the development of inventions (radical and incremental), that codified knowledge positively influences the obtaining of incremental inventions and imitations; and of radical and incremental innovations; and that innovation and imitation radicalness is related with complex knowledge. These findings help to clear some of the non resolved questions of previous studies.

Keywords:
Innovation process
Types of innovations
Imitation
Knowledge
El Texto completo está disponible en PDF
Referencias bibliográficas
[Afuah, 1998]
A. Afuah.
Innovation Management. Strategies, Implementation and Profits.
Oxford University Press, (1998),
[Becheikh et al., 2005]
N. Becheikh, R. Landry, N. Amara.
Lessons from Innovation Empirical Studies in the Manufacturing Sector: A Systematic Review of the Literature from 1993–2003.
Technovation, 26 (2005), pp. 644-663
[Castiaux, 2007]
A. Castiaux.
Radical Innovation in Established Organizations: Being a Knowledge Predator.
Journal of Engineering and Technology Management, 24 (2007), pp. 36-52
[Cohen and Cohen, 1983]
J. Cohen, P. Cohen.
Applied Multiple Regression/Correlation Analysis for the Behavioral Sciences.
Lawrence Erlbaum Associates Publishers, (1983),
[Conner, 1995]
K.R. Conner.
Obtaining Strategic Advantages from Being Imitated: When can Encouraging “Clones” Pay?.
Management Science, 41 (1995), pp. 209-225
[Damanpour, 1991]
F. Damanpour.
Organizational Innovation: A Meta-analysis of Effects of Determinants and Moderators.
Academy of Management Journal, 34 (1991), pp. 555-590
[Darroch and McNaughton, 2002]
J. Darroch, R. McNaughton.
Examining the Link between Knowledge Management Practices and Types of Innovation.
Journal of Intellectual Capital, 3 (2002), pp. 210-222
[Díaz-Díaz et al., 2006]
N.L. Díaz-Díaz, I. Aguiar-Díaz, P. De Saa-Pérez.
El conocimiento organizativo tecnológico y la capacidad de innovación. Evidencia para la empresa industrial española.
Cuadernos de Economía y Dirección de la Empresa, 27 (2006), pp. 33-60
[Fornell and Larcker, 1981]
C. Fornell, D.F. Larcker.
Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics.
Journal of Marketing Research, 18 (1981), pp. 382-390
[Freeman and Soete, 1997]
C. Freeman, L. Soete.
The Economics of Industrial Innovation.
Frances Pinter, (1997),
[Galunic and Rodan, 1998]
C. Galunic, S. Rodan.
Resource Recombinations in the Firm: Knowledge Structures and the Potential for Schumpeterian Innovation.
Strategic Management Journal, 19 (1998), pp. 1193-1201
[Gopalakrishnan and Bierly, 2001]
S. Gopalakrishnan, P. Bierly.
Analyzing Innovation Adoption Using a Knowledge-based Approach.
Engineering and Technology Management, 18 (2001), pp. 107-130
[Gopalakrishnan et al., 1999]
S. Gopalakrishnan, P. Bierly, E.H. Kessler.
A Re-examination of Product and Process Innovations Using a Knowledge-based View.
The Journal of High Technology Management Research, 10 (1999), pp. 147-166
[Gopalakrishnan and Damanpour, 1994]
S. Gopalakrishnan, F. Damanpour.
Patterns of Generation and Adoption of Innovation in Organizations: Contingency Models of Innovation Attributes.
Journal of Engineering and Technology Management, 11 (1994), pp. 95-116
[Grant, 1996]
R.M. Grant.
Toward a Knowledge-Based Theory of the Firm.
Strategic Management Journal, 17 (1996), pp. 109-122
[Grossman and Helpman, 1991]
G.M. Grossman, E. Helpman.
Innovation and Growth in the Global Economy.
MIT Press, (1991),
[Jiménez Jiménez and Sanz Valle, 2006]
D. Jiménez Jiménez, R. Sanz Valle.
Innovación, aprendizaje organizativo y resultados empresariales. Un estudio empírico.
Cuadernos de Economía y Dirección de la Empresa, 29 (2006), pp. 31-56
[Knight, 1967]
K.E. Knight.
A Descriptive Model of the Intra-firm Innovation Process.
Journal of Business, 40 (1967), pp. 478-496
[Kogut and Zander, 1993]
B. Kogut, U. Zander.
Knowledge of the Firm and the Evolutionary Theory of the Multinational Corporation.
Journal of International Business Studies, 24 (1993), pp. 625-645
[Lieberman and Asaba, 2006]
M.B. Lieberman, S. Asaba.
Why do Firms Imitate Each Other?.
Academy of Management Review, 31 (2006), pp. 366-385
[Mahmood and Rufin, 2005]
I.P. Mahmood, C. Rufin.
Government's Dilemma: The Role of Government in Imitation and Innovation.
Academy of Management Review, 30 (2005), pp. 338-360
[March, 1991]
J.G. March.
Exploration and Exploitation in Organizational Learning.
Organization Science, 1 (1991), pp. 71-87
[McEvily et al., 2000]
S.K. McEvily, S. Das, K. McCabe.
Avoiding Competence Substitution through Knowledge Sharing.
Academy of Management Review, 25 (2000), pp. 294-311
[Nerkar and Shane, 2007]
A. Nerkar, S. Shane.
Determinants of Invention Commercialization: An Empirical Examination of Academically Sourced Inventions.
Strategic Management Journal, 28 (2007), pp. 1155-1166
[Newbert, 2007]
S.L. Newbert.
Empirical Research on the Resource-based View of the Firm: An Assessment and Suggestions for Future Research.
Strategic Management Journal, 28 (2007), pp. 121-135
[Nonaka, 1994]
I. Nonaka.
A Dynamic Theory of Organizational Knowledge Creation.
Organization Science, 5 (1994), pp. 14-37
[OCDE-EUROSTAT, 1997]
OCDE-EUROSTAT (1997), «The Measurement of Scientific and Technological Activities. Proposed Guidelines for Collecting and Interpreting Technological Data», Oslo Manual, París, OCDE.
[Pérez-Luño et al., 2007]
A. Pérez-Luño, R. Valle Cabrera, J. Wiklund.
Innovation and Imitation as Sources of Sustainable Competitive Advantage.
Management Research, 5 (2007), pp. 67-79
[Polanyi, 1966]
M. Polanyi.
The Tacit Dimension.
Anchor Day, (1966),
[Pringle, 1951]
J.W.S. Pringle.
On the Parallel between Learning and Evolution.
Behavior, 3 (1951), pp. 175-215
[Rogers, 1983]
E.M. Rogers.
Diffusion of Innovations.
The free Press, (1983),
[Schumpeter, 1934]
J.A. Schumpeter.
The Theory of Economic Development: An Inquiry into Profits, Capital, Credit, Interest, and the Business Cycle.
Transaction Publishers, (1934),
[Sørensen and Stuart, 2000]
J.B. Sørensen, T.E. Stuart.
Aging, Obsolescence and Organizational Innovation.
Administrative Science Quarterly, 45 (2000), pp. 81-112
[Subramaniam and Venkatraman, 2001]
M. Subramaniam, N. Venkatraman.
Determinants of Transnational New Product Development Capability: Testing the Influence of Transferring and Deploying Tacit Overseas Knowledge.
Strategic Management Journal, 22 (2001), pp. 359-378
[Subramaniam and Youndt, 2005]
M. Subramaniam, M.A. Youndt.
The Influence of Intellectual Capital on the Types of Innovative Capabilities.
Academy of Management Journal, 48 (2005), pp. 450-463
[Teece, 1986]
D.J. Teece.
Profiting from Technological Innovation: Implications for Integration, Collaboration, Licensing and Public Policy.
Journal of Economic Behavior and Organization, 15 (1986), pp. 285-305
[Tushman and Anderson, 1986]
M.L. Tushman, P. Anderson.
Technological Discontinuities and Organizational Environments.
Administrative Science Quarterly, 31 (1986), pp. 439-465
[Utterback, 1971]
J.M. Utterback.
The Process of Technological Innovation within the Firm.
Academy of Management Journal, 14 (1971), pp. 75-88
[Wiklund and Shepherd, 2003]
J. Wiklund, D. Shepherd.
Knowledge-based Resources, Entrepreneurial Orientation, and the Performance of Small and Medium-sized Businesses.
Strategic Management Journal, 24 (2003), pp. 1307-1314
[Winter, 1987]
Winter, S.G. (1987), «Knowledge and Competence as Strategic Assets», Ballinger, Cambridge, M.A.
[Wolfe, 1994]
R.A. Wolfe.
Organizational Innovation: Review, Critique and Suggested Research Directions.
Journal of Management Studies, 31 (1994), pp. 405-431
[Zander and Kogut, 1995]
U. Zander, B. Kogut.
Knowledge and the Speed of the Transfer and Imitation of Oganizational Capabilities: An Empirical Test.
Organization Science, 6 (1995),
[Zhou, 2006]
K.Z. Zhou.
Innovation, Imitation, and New Product Performance: The Case of China.
Industrial Marketing Management, 35 (2006), pp. 394-402
[Zollo and Winter, 2002]
M. Zollo, S.G. Winter.
Deliberate Learning and the Evolution of Dynamic Capabilities.
Organization Science, 13 (2002), pp. 14

Los autores agradecen los comentarios y sugerencias realizados por el profesor José E. Navas López. También agradecen el apoyo del MEC por la financiación aportada a través del grupo de investigación SEC2003-07741.

Copyright © 2009. ACEDE
Opciones de artículo
Herramientas
es en pt

¿Es usted profesional sanitario apto para prescribir o dispensar medicamentos?

Are you a health professional able to prescribe or dispense drugs?

Você é um profissional de saúde habilitado a prescrever ou dispensar medicamentos