Articulo
Sinergias entre los atributos del producto y la familiaridad con su origen. Efectos sobre la imagen percibida
Synergies between product attributes and familiarity with product origin. Effects on perceived image
Juan Carlos Gázquez-Abad
, David Jiménez-Castillo, Gema M. Marín-Carrillo
Autor para correspondencia
Departamento de Dirección y Gestión de Empresas, Facultad de Ciencias Económicas y Empresariales, Universidad de Almería, Campus de Excelencia Internacional Agroalimentario (ceiA3), Ctra. Sacramento s/n, La Cañada de San Urbano, 04120 Almería, España
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