Los factores estímulo y personales como determinantes de la formación de la imagen de marca de los destinos turísticos: un estudio aplicado a los turistas que visitan un destino vacacional
The stimulus and personal factors in the formation of destination brand image: an application to the tourists visiting a holiday destination
* Profesor Contratado Doctor, Universidad de Cantabria Facultad de C.C. E.E. y E.E. Avda. de los Castros s/n, 39005 - Santander; Tel.: +34-942.20.16.61; fax: +34-942.20.18.90
** Catedrático de Comercialización e Investigación de Mercados, Universidad de Cantabria Facultad de C.C. E.E. y E.E. Avda. de los Castros s/n, 39005 - Santander; Tel.: +34-942.20.16.38; fax: +34-942.20.18.90
Leído
5198
Vecesse ha leído el artículo
1265
Total PDF
3933
Total HTML
| año/Mes | Html | Total | |
|---|---|---|---|
| 2025 12 | 8 | 5 | 13 |
| 2025 11 | 34 | 14 | 48 |
| 2025 10 | 17 | 7 | 24 |
| 2025 9 | 14 | 9 | 23 |
| 2025 8 | 11 | 14 | 25 |
| 2025 7 | 18 | 7 | 25 |
| 2025 6 | 12 | 5 | 17 |
| 2025 5 | 24 | 1 | 25 |
| 2025 4 | 23 | 3 | 26 |
| 2025 3 | 17 | 11 | 28 |
| 2025 2 | 25 | 4 | 29 |
| 2025 1 | 22 | 0 | 22 |
| 2024 12 | 17 | 10 | 27 |
| 2024 11 | 19 | 9 | 28 |
| 2024 10 | 14 | 9 | 23 |
| 2024 9 | 12 | 5 | 17 |
| 2024 8 | 12 | 7 | 19 |
| 2024 7 | 17 | 5 | 22 |
| 2024 6 | 26 | 5 | 31 |
| 2024 5 | 13 | 13 | 26 |
| 2024 4 | 13 | 5 | 18 |
| 2024 3 | 12 | 6 | 18 |
| 2024 2 | 6 | 5 | 11 |
| 2024 1 | 14 | 5 | 19 |
| 2023 12 | 10 | 13 | 23 |
| 2023 11 | 12 | 17 | 29 |
| 2023 10 | 10 | 20 | 30 |
| 2023 9 | 8 | 4 | 12 |
| 2023 8 | 14 | 8 | 22 |
| 2023 7 | 14 | 4 | 18 |
| 2023 6 | 20 | 2 | 22 |
| 2023 5 | 54 | 11 | 65 |
| 2023 4 | 22 | 1 | 23 |
| 2023 3 | 37 | 1 | 38 |
| 2023 2 | 16 | 5 | 21 |
| 2022 1 | 3 | 2 | 5 |
| 2022 12 | 10 | 17 | 27 |
| 2022 11 | 10 | 7 | 17 |
| 2022 10 | 12 | 9 | 21 |
| 2022 9 | 8 | 4 | 12 |
| 2022 8 | 8 | 6 | 14 |
| 2022 7 | 10 | 5 | 15 |
| 2022 6 | 4 | 9 | 13 |
| 2022 5 | 10 | 4 | 14 |
| 2022 4 | 14 | 9 | 23 |
| 2022 3 | 17 | 12 | 29 |
| 2022 2 | 11 | 4 | 15 |
| 2021 1 | 21 | 4 | 25 |
| 2021 12 | 49 | 9 | 58 |
| 2021 11 | 41 | 7 | 48 |
| 2021 10 | 47 | 14 | 61 |
| 2021 9 | 27 | 5 | 32 |
| 2021 8 | 31 | 6 | 37 |
| 2021 7 | 10 | 8 | 18 |
| 2021 6 | 11 | 9 | 20 |
| 2021 5 | 21 | 12 | 33 |
| 2021 4 | 58 | 4 | 62 |
| 2021 3 | 25 | 4 | 29 |
| 2021 2 | 29 | 8 | 37 |
| 2020 1 | 30 | 8 | 38 |
| 2020 12 | 28 | 5 | 33 |
| 2020 11 | 50 | 9 | 59 |
| 2020 10 | 21 | 6 | 27 |
| 2020 9 | 10 | 11 | 21 |
| 2020 8 | 24 | 12 | 36 |
| 2020 7 | 16 | 9 | 25 |
| 2020 6 | 11 | 11 | 22 |
| 2020 5 | 15 | 16 | 31 |
| 2020 4 | 20 | 2 | 22 |
| 2020 3 | 14 | 7 | 21 |
| 2020 2 | 31 | 6 | 37 |
| 2020 1 | 14 | 7 | 21 |
| 2019 12 | 10 | 9 | 19 |
| 2019 11 | 6 | 9 | 15 |
| 2019 10 | 25 | 5 | 30 |
| 2019 9 | 25 | 3 | 28 |
| 2019 8 | 3 | 3 | 6 |
| 2019 7 | 17 | 6 | 23 |
| 2019 6 | 28 | 19 | 47 |
| 2019 5 | 20 | 44 | 64 |
| 2019 4 | 42 | 32 | 74 |
| 2019 3 | 14 | 10 | 24 |
| 2019 2 | 10 | 5 | 15 |
| 2019 1 | 6 | 10 | 16 |
| 2018 12 | 7 | 4 | 11 |
| 2018 11 | 12 | 11 | 23 |
| 2018 10 | 21 | 7 | 28 |
| 2018 9 | 14 | 8 | 22 |
| 2018 8 | 15 | 10 | 25 |
| 2018 7 | 12 | 7 | 19 |
| 2018 6 | 12 | 9 | 21 |
| 2018 5 | 18 | 9 | 27 |
| 2018 4 | 17 | 3 | 20 |
| 2018 3 | 11 | 4 | 15 |
| 2018 2 | 6 | 5 | 11 |
| 2018 1 | 4 | 7 | 11 |
| 2017 12 | 5 | 3 | 8 |
| 2017 11 | 19 | 10 | 29 |
| 2017 10 | 12 | 4 | 16 |
| 2017 9 | 27 | 9 | 36 |
| 2017 8 | 11 | 1 | 12 |
| 2017 7 | 18 | 2 | 20 |
| 2017 6 | 17 | 13 | 30 |
| 2017 5 | 28 | 3 | 31 |
| 2017 4 | 13 | 3 | 16 |
| 2017 3 | 38 | 36 | 74 |
| 2017 2 | 29 | 5 | 34 |
| 2016 1 | 15 | 5 | 20 |
| 2016 12 | 38 | 4 | 42 |
| 2016 11 | 32 | 4 | 36 |
| 2016 10 | 38 | 7 | 45 |
| 2016 9 | 43 | 7 | 50 |
| 2016 8 | 53 | 9 | 62 |
| 2016 7 | 22 | 4 | 26 |
| 2016 6 | 29 | 12 | 41 |
| 2016 5 | 27 | 17 | 44 |
| 2016 4 | 32 | 4 | 36 |
| 2016 3 | 25 | 8 | 33 |
| 2016 2 | 25 | 5 | 30 |
| 2015 1 | 15 | 6 | 21 |
| 2015 12 | 10 | 6 | 16 |
| 2015 11 | 28 | 6 | 34 |
| 2015 10 | 49 | 5 | 54 |
| 2015 9 | 29 | 7 | 36 |
| 2015 8 | 36 | 7 | 43 |
| 2015 7 | 22 | 6 | 28 |
| 2015 6 | 14 | 5 | 19 |
| 2015 5 | 14 | 2 | 16 |
| 2015 4 | 15 | 8 | 23 |
| 2015 3 | 17 | 11 | 28 |
| 2015 2 | 26 | 1 | 27 |
| 2015 1 | 34 | 2 | 36 |
| 2014 12 | 28 | 4 | 32 |
| 2014 11 | 16 | 1 | 17 |
| 2014 10 | 17 | 3 | 20 |
| 2014 9 | 22 | 2 | 24 |
| 2014 8 | 8 | 1 | 9 |
| 2014 7 | 29 | 2 | 31 |
| 2014 6 | 31 | 0 | 31 |
| 2014 5 | 35 | 2 | 37 |
| 2014 4 | 19 | 5 | 24 |
| 2014 3 | 53 | 18 | 71 |
| 2014 2 | 45 | 9 | 54 |
| 2014 1 | 40 | 12 | 52 |
| 2013 12 | 60 | 11 | 71 |
| 2013 11 | 59 | 14 | 73 |
| 2013 10 | 59 | 23 | 82 |
| 2013 9 | 63 | 23 | 86 |
| 2013 8 | 61 | 19 | 80 |
| 2013 7 | 76 | 19 | 95 |
| 2013 6 | 85 | 11 | 96 |
| 2013 5 | 50 | 8 | 58 |
| 2013 4 | 68 | 4 | 72 |
| 2013 3 | 37 | 9 | 46 |
| 2013 2 | 30 | 10 | 40 |
| 2013 1 | 49 | 9 | 58 |
| 2012 12 | 24 | 9 | 33 |
| 2012 11 | 23 | 9 | 32 |
| 2012 10 | 16 | 2 | 18 |
| 2012 9 | 11 | 3 | 14 |
| 2011 1 | 171 | 0 | 171 |
Mostrar todo
