La interactividad en cuestionarios autoadministrados. Influencia en la experiencia del encuestado
Interactivity in self-administered surveys. Influence on respondents’ experience
* Profesora Titular de Comercialización e Investigación de Mercados, Departamento de Administración de Empresas, Universidad de Oviedo, Avda. del Cristo s/n 33071 Oviedo (Asturias), Tel.: +34 985 10 28 21, Fax: +34 985 10 37 08
** Profesora Titular de Comercialización e Investigación de Mercados, Departamento de Administración de Empresas, Universidad de Oviedo, Avda. del Cristo s/n 33071 Oviedo (Asturias), Tel.: +34 985 10 39 16, Fax: +34 985 10 37 08
*** Profesora Titular de Comercialización e Investigacion de Mercados, Departamento de Administración de Empresas, Universidad de Oviedo, Avda. del Cristo s/n 33071 Oviedo (Asturias), Tel.: +34 985 10 62 07, Fax: +34 985 10 37 08
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