La influencia de la propensión a innovar del gestor en la implantación de programas de fidelización de clientes en el pequeño comercio
The influence of managers’ innovativeness on the implementation of loyalty programs in the small retailing sector
Ignacio Rodríguez-del-Bosque Rodríguez
, Ángel Herrero Crespo**, M.a del Mar García-de-los-Salmones Sánchez**
* Datos de contacto: Ignacio Rodríguez-del-Bosque Rodríguez. Catedrático de Comercialización e Investigación de Mercados. Universidad de Cantabria. Departamento de Administración de Empresas. Facultad de Ciencias Económicas y Empresariales. Avda. de los Castros, s/n, 39005, Santander. Tfno: 942 20 16 38. Fax: 942 20 18 90
** Universidad de Cantabria
Leído
3037
Vecesse ha leído el artículo
1018
Total PDF
2019
Total HTML
| año/Mes | Html | Total | |
|---|---|---|---|
| 2025 12 | 10 | 2 | 12 |
| 2025 11 | 24 | 14 | 38 |
| 2025 10 | 15 | 5 | 20 |
| 2025 9 | 8 | 6 | 14 |
| 2025 8 | 12 | 7 | 19 |
| 2025 7 | 15 | 6 | 21 |
| 2025 6 | 9 | 3 | 12 |
| 2025 5 | 8 | 1 | 9 |
| 2025 4 | 11 | 3 | 14 |
| 2025 3 | 4 | 4 | 8 |
| 2025 2 | 6 | 5 | 11 |
| 2025 1 | 7 | 3 | 10 |
| 2024 12 | 7 | 2 | 9 |
| 2024 11 | 14 | 3 | 17 |
| 2024 10 | 8 | 7 | 15 |
| 2024 9 | 21 | 5 | 26 |
| 2024 8 | 12 | 5 | 17 |
| 2024 7 | 5 | 3 | 8 |
| 2024 6 | 7 | 3 | 10 |
| 2024 5 | 10 | 8 | 18 |
| 2024 4 | 6 | 6 | 12 |
| 2024 3 | 3 | 4 | 7 |
| 2024 2 | 6 | 8 | 14 |
| 2024 1 | 5 | 5 | 10 |
| 2023 12 | 6 | 5 | 11 |
| 2023 11 | 4 | 5 | 9 |
| 2023 10 | 7 | 5 | 12 |
| 2023 9 | 6 | 4 | 10 |
| 2023 8 | 10 | 2 | 12 |
| 2023 7 | 3 | 6 | 9 |
| 2023 6 | 4 | 2 | 6 |
| 2023 5 | 6 | 5 | 11 |
| 2023 4 | 7 | 4 | 11 |
| 2023 3 | 2 | 1 | 3 |
| 2023 2 | 3 | 7 | 10 |
| 2022 1 | 5 | 2 | 7 |
| 2022 12 | 6 | 5 | 11 |
| 2022 11 | 6 | 9 | 15 |
| 2022 10 | 7 | 4 | 11 |
| 2022 9 | 8 | 4 | 12 |
| 2022 8 | 7 | 11 | 18 |
| 2022 7 | 8 | 6 | 14 |
| 2022 6 | 6 | 4 | 10 |
| 2022 5 | 9 | 7 | 16 |
| 2022 4 | 6 | 10 | 16 |
| 2022 3 | 9 | 12 | 21 |
| 2022 2 | 6 | 4 | 10 |
| 2021 1 | 4 | 5 | 9 |
| 2021 12 | 7 | 7 | 14 |
| 2021 11 | 5 | 9 | 14 |
| 2021 10 | 6 | 5 | 11 |
| 2021 9 | 6 | 6 | 12 |
| 2021 8 | 8 | 5 | 13 |
| 2021 7 | 7 | 8 | 15 |
| 2021 6 | 2 | 7 | 9 |
| 2021 5 | 7 | 4 | 11 |
| 2021 4 | 22 | 11 | 33 |
| 2021 3 | 12 | 7 | 19 |
| 2021 2 | 4 | 6 | 10 |
| 2020 1 | 4 | 4 | 8 |
| 2020 12 | 5 | 9 | 14 |
| 2020 11 | 8 | 10 | 18 |
| 2020 10 | 4 | 5 | 9 |
| 2020 9 | 17 | 12 | 29 |
| 2020 8 | 9 | 13 | 22 |
| 2020 7 | 8 | 11 | 19 |
| 2020 6 | 7 | 4 | 11 |
| 2020 5 | 2 | 5 | 7 |
| 2020 4 | 3 | 3 | 6 |
| 2020 3 | 2 | 4 | 6 |
| 2020 2 | 2 | 1 | 3 |
| 2020 1 | 11 | 8 | 19 |
| 2019 12 | 6 | 7 | 13 |
| 2019 11 | 5 | 3 | 8 |
| 2019 10 | 8 | 3 | 11 |
| 2019 9 | 9 | 2 | 11 |
| 2019 8 | 6 | 1 | 7 |
| 2019 7 | 6 | 6 | 12 |
| 2019 6 | 29 | 10 | 39 |
| 2019 5 | 66 | 28 | 94 |
| 2019 4 | 28 | 16 | 44 |
| 2019 3 | 7 | 13 | 20 |
| 2019 2 | 3 | 3 | 6 |
| 2019 1 | 3 | 6 | 9 |
| 2018 12 | 2 | 6 | 8 |
| 2018 11 | 4 | 2 | 6 |
| 2018 10 | 4 | 10 | 14 |
| 2018 9 | 10 | 5 | 15 |
| 2018 8 | 2 | 4 | 6 |
| 2018 7 | 1 | 4 | 5 |
| 2018 6 | 4 | 3 | 7 |
| 2018 5 | 2 | 4 | 6 |
| 2018 4 | 6 | 0 | 6 |
| 2018 3 | 1 | 0 | 1 |
| 2018 2 | 3 | 2 | 5 |
| 2018 1 | 0 | 4 | 4 |
| 2017 12 | 13 | 0 | 13 |
| 2017 11 | 3 | 3 | 6 |
| 2017 10 | 9 | 1 | 10 |
| 2017 9 | 4 | 5 | 9 |
| 2017 8 | 8 | 6 | 14 |
| 2017 7 | 10 | 8 | 18 |
| 2017 6 | 9 | 7 | 16 |
| 2017 5 | 11 | 6 | 17 |
| 2017 4 | 12 | 3 | 15 |
| 2017 3 | 5 | 9 | 14 |
| 2017 2 | 12 | 1 | 13 |
| 2016 1 | 4 | 0 | 4 |
| 2016 12 | 27 | 5 | 32 |
| 2016 11 | 18 | 5 | 23 |
| 2016 10 | 20 | 3 | 23 |
| 2016 9 | 17 | 5 | 22 |
| 2016 8 | 23 | 3 | 26 |
| 2016 7 | 12 | 2 | 14 |
| 2016 6 | 11 | 3 | 14 |
| 2016 5 | 13 | 14 | 27 |
| 2016 4 | 15 | 5 | 20 |
| 2016 3 | 13 | 4 | 17 |
| 2016 2 | 10 | 5 | 15 |
| 2015 1 | 12 | 7 | 19 |
| 2015 12 | 7 | 4 | 11 |
| 2015 11 | 24 | 4 | 28 |
| 2015 10 | 14 | 7 | 21 |
| 2015 9 | 11 | 2 | 13 |
| 2015 8 | 7 | 5 | 12 |
| 2015 7 | 11 | 3 | 14 |
| 2015 6 | 9 | 4 | 13 |
| 2015 5 | 5 | 4 | 9 |
| 2015 4 | 11 | 9 | 20 |
| 2015 3 | 8 | 8 | 16 |
| 2015 2 | 15 | 0 | 15 |
| 2015 1 | 14 | 0 | 14 |
| 2014 12 | 21 | 5 | 26 |
| 2014 11 | 14 | 2 | 16 |
| 2014 10 | 22 | 0 | 22 |
| 2014 9 | 12 | 3 | 15 |
| 2014 8 | 11 | 1 | 12 |
| 2014 7 | 21 | 1 | 22 |
| 2014 6 | 18 | 0 | 18 |
| 2014 5 | 20 | 0 | 20 |
| 2014 4 | 9 | 4 | 13 |
| 2014 3 | 40 | 16 | 56 |
| 2014 2 | 36 | 20 | 56 |
| 2014 1 | 24 | 17 | 41 |
| 2013 12 | 39 | 21 | 60 |
| 2013 11 | 47 | 17 | 64 |
| 2013 10 | 46 | 20 | 66 |
| 2013 9 | 49 | 28 | 77 |
| 2013 8 | 47 | 20 | 67 |
| 2013 7 | 52 | 16 | 68 |
| 2013 6 | 51 | 17 | 68 |
| 2013 5 | 32 | 8 | 40 |
| 2013 4 | 40 | 13 | 53 |
| 2013 3 | 34 | 17 | 51 |
| 2013 2 | 11 | 10 | 21 |
| 2013 1 | 13 | 21 | 34 |
| 2012 12 | 13 | 15 | 28 |
| 2012 11 | 11 | 8 | 19 |
| 2012 10 | 5 | 3 | 8 |
| 2012 9 | 11 | 2 | 13 |
| 2011 1 | 82 | 0 | 82 |
Mostrar todo
