La influencia de la dependencia del medio en el comercio electrónico B2C. Propuesta de un modelo integrador aplicado a la intención de compra futura en Internet
Influence of Internet dependency on B2C adoption. An integrative model to explain purchasing intention
* Universitat de València. Facultat d’Economia. Avda. de los Naranjos s/n. 46022 Valencia. Teléfono: 963.828.312; Fax: 963.828.333
** Universitat de València e Ivie. Departamento de Comercialización e Investigación de Mercados. Facultat d’Economia. Avda. de los Naranjos s/n. 46022 Valencia. Teléfono: 963.828.312; Fax: 963.828.333
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