Artículo
La influencia de las acciones de marketing con causa en la actitud hacia la marca
The influence of cause-related marketing actions on brand attitude
a Departamento de Dirección de Marketing e Investigación de Mercados, Facultad de Economía y Empresa, Universidad de Zaragoza, Edificio Lorenzo Normante, C/ María de Luna s/n, 50018 Zaragoza, España
b Departamento de Dirección de Marketing e Investigación de Mercados, Facultad de Economía y Empresa, Universidad de Zaragoza, Gran Vía n.° 2, 50005 Zaragoza, España
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