Artículo
La formación de la lealtad de un cliente de una compañía aérea: diferencias entre aerolíneas tradicionales y de bajo coste
Formation of airline customer loyalty: differences between traditional airlines and low-cost airlines
a Profesor investigador, Departamento de Economía y Organización de Empresas, Universidad de Barcelona, Diagonal 690, 08034, Barcelona, España
b Catedrático de Universidad, Departamento de Administración de Empresas y Marketing, Universidad Jaume I, Campus del Riu Sec, 12071, Castellón, España
c Titular de Universidad, Departamento de Administración de Empresas y Marketing, Universidad Jaume I, Campus del Riu Sec, 12071, Castellón, España
d Profesor asociado, Departamento de Organización, Gestión Empresarial y Diseño del Producto, Universidad de Girona, Girona, Alemanys, 4, 17071, España
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