Artículo
Elección de canal de compra y estrategia multicanal: internet vs. tradicional. Aplicación a la compra en una cadena de supermercados
Determinants of channel choice: Online vs offline. An application to a grocery chain
Marta Arce-Urriza, Javier Cebollada
Autor para correspondencia
Departamento de Gestión de Empresas, Universidad Pública de Navarra, Campus de Arrosadía s/n, 31006 Pamplona, Navarra, España
Leído
19448
Vecesse ha leído el artículo
1842
Total PDF
17606
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