Artículo
¿Cuál es el perfil del consumidor más propenso al uso de los folletos publicitarios?
How is the flyer-prone consumer's profile?
a Departamento de Dirección y Gestión de Empresas, Facultad de Ciencias Económicas y Empresariales, Universidad de Almería, Campus de Excelencia Internacional Agroalimentario (ceiA3), Ctra. Sacramento s/n, 04120 La Cañada de San Urbano, Almería, España
b Departamento de Organización de Empresas, Facultad de Ciencias Económicas y Empresariales, Universidad de Granada, Campus Universitario de la Cartuja s/n, 18011 Granada, España
c Grupo de Marketing, Departamento de Economía y Empresa, Universitat Oberta de Catalunya, Barcelona, España
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