Consideración de la heterogeneidad en el comportamiento de elección del consumidor a través de modelos logit: enfoque paramétrico vs. semiparamétrico
* Profesor Asociado de Comercialización e Investigación de Mercados. Universidad de Almería. Departamento de Dirección y Gestión de Empresas.Facultad de Ciencias Económicas y Empresariales. Ctra. Sacramento s/n, 04120, La Cañada de San Urbano (Almería)
** Catedrático de Comercialización e Investigación de Mercados. Universidad de Almería. Departamento de Dirección y Gestión de Empresas.Facultad de Ciencias Económicas y Empresariales. Ctra. Sacramento s/n, 04120, La Cañada de San Urbano (Almería)
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